To: view who wrote (47808 ) 12/5/1999 10:34:00 AM From: John Rieman Respond to of 50808
The road to Shinco is through SONY........................china-shinco.com Shinco's Summer release of DVD players Time: August,3 Place: Shagrila Hotel, Shanghai Shinco Electronics and three other companies proclaimed the release of DVD and other new products on the 99' Summer's new-product-show. Shinco revealed its long-awaited third generation DVD player, digital AV center, and portable SVCD player. Directors of the said companies and representatives of Sony(provider of core technology and key units),officials of IT Ministry and local goverments, correspondants and senior officials of the top 100 department stores of china attends the press conference. President Qing of Shinco electronics introduced to the attendants that Shinco DVD adopts SONY's Lumiere chips and Supreming AV lab's design according to the requirements of the 3rd generation DVD. When Shinco were defining the new products with Sony, the price is set to be lower than RMB 2000.Mr Qing is optimistic with the market of video disc players.In his opponion,its market is growing rather than shrinking. On the conference,an official of IT Ministry highly praised shinco's achievements.Shinco's brand popularity,volume of sales and technology storege are far ahead before other disc player producers.VCD and SuperVCD is targeted to different markets. DVD's coming will launch impact VCD's market.But in a short run, SuperVCD is still the mainstream . Officials of the department stores considered it to be a mature product and hold positive views towards DVD's future.In the following years, China's DVD market will grow rapidly. Many analysts are predicting that world's aggregate damand would be at least 800 million DVD players while China's maket demands 200 million.Shinco DVD takes compatiability and error recovery into consideration and possess incomparable pricing advantage.