To: Chuzzlewit who wrote (148509 ) 12/4/1999 7:28:00 PM From: Mike Van Winkle Respond to of 176387
Chuz, it is hard not to mix everything together in discussing Dell. In discussing inventory for instance, it is not just optimizing inventory levels, that would be suboptimizing. Inventory control is part of an integrated business process that includes vital business information flow from consumer to supplier and supplier to consumer, quickness of response to market, technology changes (which are accelerating), and many other process issues which are hidden. Cash flow projections and their meaning (I bow to your analysis) assume insight into the future of a company. How does one know whether the numbers will play out? A company could crash and burn or get better. A black box financial approach won't tell you if the assumptions are good over the 5-10 years of the cash flow analysis. The company stock did not fly this year, should I sell or hold? Answers to these questions assume the cash flow projections are valid. My point of view is that Dell's success comes from optimizing processes (not inventories) over the domain from supplier to consumer back to supplier. Tough, in the trenches, strategic improvements made with a complete process outlook, implemented over time, are Dell's now unstoppable advantage. Integrating the internet is just part of the improvements (an immense one albeit). Dell's competitors have not been making these same improvements which take years to make and therefore have irrecoverably fallen behind in their cost structures(checkmate). So, as I see it, your cash flow assumptions that are projected out over time are (I strongly feel) valid for Dell. For me they were the missing piece in valuing Dell. I would not feel comfortable using cash flow valuations on any other company though, especially Dell's competitors because assumptions are everything. Cheers Mike