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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: Ron Pratt who wrote (38463)	12/4/1999 9:31:00 PM
From: Moez	Respond to of 108040

ADSX COVERAGE INITIATED with STRONG BUY: ROSS & ASSOCIATES 12/3/99 4:01PM EST COVERAGE STARTED TICKER: <ADSX>nasdq RECENT SHARE PRICE $7-8/SAHRE For private release: Private investment research firm Ross & Associates initiates analyst coverage for APPLIED DIGITAL SOLUTIONS <ADSX> 12/3/99. All release material by Ross & Associates is intended to be used for its indivdual clients only. All research is copyrighted. Chief analyst Stephen Green assigns Jeffrey R. Scott to cover <ADSX> Analyst Jeffrey R. Scott initiates coverage on <ADSX> with a strong buy. Target pricing was set at 13 and 52 week intervals: 26 week target price per share=$17-19 while 52 week estimates are$24-26 per share. Comments from participating analyst Jeffrey R. Scott: "We began our private coverage of Applied Digital Solutions nearly three months ago. After in depth analysis of the company's products and services, we feel ADSX is positioned well to become a technology resource and communications leader. In fact, Applied Digital is already emerging with impressive sales growth which translates into excellent earnings potential. We feel the company is in a rapid development phase that will continue well into and beyond the year 2000." "We feel that share price appreciation is an unfolding situation--volume is increasing and investors seem to be buying into strength. We believe higher stock prices are very appropriate given performance of the industry sector in which ADSX competes. (Please refer to our target pricing.) Target pricing is based on sales growth, earnings and industry trends. The target levels may be modest--time will tell. We plan to re-evaluate the stock when price levels reach $15-16 per share. We reiterate a strong buy for our clients--a 1.5 rating."