LEXINGTON, Mass.--(BUSINESS WIRE)--Dec. 6, 1999--
ChannelWave to Make Live Web Events Available to Customers and
Business Partners on the CentraBCN using the CentraNow Live, Voice-Enabled Collaboration Service
Centra, a leader in Internet solutions for live eBusiness collaboration, today announced that ChannelWave, the leader in Partner Relationship Management (PRM), has joined the Centra Business Collaboration Network (CentraBCN(TM)). The ChannelWave business collaboration channel will be available at www.centranow.com and use CentraNow(TM), Centra's voice-enabled collaboration service, to deliver live business events over the Web.
ChannelWave's PRM solutions standardize best practices throughout the extended enterprise while simplifying profile and partner lifecycle management, lead distribution and tracking, channel marketing, pricing and quoting, forecasting, and channel communication. In addition to joining the CentraBCN, ChannelWave will incorporate CentraNow into their PRM application, allowing customers simple and ready access to live collaboration capabilities through a direct link to www.centranow.com. Using CentraNow, ChannelWave can deliver live sessions to their customers and partners that integrate PowerPoint presentations, shared applications, live Web pages, and audio conversations over the Internet.
In reference to the agreement, Ameeta Soni, vice president of marketing for ChannelWave, said "CentraNow will deliver unique value to ChannelWave's customers in terms of enhancing and extending the ability for groups of people to communicate and collaborate effectively. Centra's Web service complements our strategy to build, distribute, and sell integrated Internet-based applications that help organizations overcome the challenges of building a partner lifecycle management programs."
Delivered Through a Convenient, Self-Service Web Destination
The Centra Business Collaboration Network (CentraBCN) lets member organizations provide their employees, customers, and partners with access to live collaborative events using CentraNow - a free service that enables people to conduct and experience live business interactions over the Internet using a Web browser. CentraNow is an easy and cost efficient way to support dispersed teams because it makes meetings possible without the inconvenience and expense of travel or the complexity of video conferencing.
"The enterprise business world depends heavily on partners as a distribution channel," said Michael Tupanjanin, vice president of business development for Centra. "By offering a vehicle for live eBusiness collaboration, ChannelWave will now have the ability to give their customers the tools they need to establish, maintain, and increase mindshare with their partners."
About ChannelWave
ChannelWave Software, Inc., based in Cambridge, Massachusetts, develops, markets and supports Partner Relationship Management applications. The company was founded in 1994 with the mission to help corporations overcome their channel communication and management problems. ChannelWave focuses on the creation of channel sales extranets to include such functions as channel communication, lead distribution, reseller profiling, pricing, product configuration, sales forecasting, order processing and product feedback. ChannelWave customers include 3Com, Nortel Networks, Intel, NBase-Xyplex and SBT Accounting Systems.
About Centra
Centra is a leading provider of Internet solutions for live eBusiness collaboration. Products include Centra 99, an enterprise-class, Internet application for sales, marketing, services and training, and the innovative CentraNow Web collaboration service - a destination for live, voice-enabled business meetings and events featuring the Centra Business Collaboration Network. Centra's customers include Fortune 1000 companies such as Armstrong, Kraft, Nationwide, Compaq, and Viacom. Centra partners with PricewaterhouseCoopers, Microsoft, Oracle, Ariba, Deloitte Consulting, and Global Knowledge Network. Headquartered in Boston's technology corridor, Centra has sales offices in North America and Europe. For more information, visit Centra at www.centra.com.
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