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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: hotlinktuna who wrote (38754)	12/6/1999 10:44:00 AM
From: Manly	Respond to of 108040

PRFM is starting to give us some news:Dec 06, 1999 Perfumania.com Inc. Ticker: (AMEX:PF - news) Phone: 305-889-1600 Website: www.perfumania.com Price (12/3/99): $14 1/2 By Rick Aristotle Munarriz How Did it Double? The aroma is inescapable. An unloved offline retailer finds a new calling in e-commerce. Forgotten and financially erratic, Perfumania (Nasdaq:PRFM - news) spent 10 years in the shadows of Wall Street, selling off-price scents at shopping centers and strip malls. Setting up shop online was almost an afterthought. The chain had grown to 280 stores with annual sales of $180 million. It would probably take some time before the Internet operations would approach those numbers. Absent the offline seasoning, yet hoping to cash in on investor demand for e-commerce companies, Perfumania spun off Perfumania.com (AMEX:PF - news) two months ago. While the bricks-and-mortar stores have fared well -- showing same store-sales growth over each of the past 12 months -- the online store has leaped onto the investment community's radar that its offline parent aspired to reach but never achieved. Thanks to some intriguing Internet acquisitions and heightened visibility on Yahoo!'s (Nasdaq:YHOO - news) shopping portal, Perfumania.com has splashed on a little eau de double. Business Description Perfumania.com runs an online fragrance store at its namesake Web domain address. The company sells more than 1700 different perfumes and bath and body products at discount prices. The company is also a wholesale distributor of fragrance-related merchandise through its perfumaniawholesale.com site. Financial Facts Income Statement* 6-month sales: $389,843 6-month income: ($1.6 million) 6-month EPS: ($0.31) Profit Margin: N/A Market Cap: $108.8 million Balance Sheet* Cash: $103,550 Current Assets: $927,479 Current Liabilities: $2.8 million *Note: For the 6-month period ended July 31, 1999. Balance sheet data is prior to IPO. Financials from company's form S-1/A (9/3/99).