Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Novell (NOVL) dirt cheap, good buy? -- Ignore unavailable to you. Want to Upgrade?

To: Scott C. Lemon who wrote (29248)	12/7/1999 11:00:00 AM
From: P.M.Freedman	Respond to of 42771

NOVL is going to test $23 resistance again. Good luck!

To: Scott C. Lemon who wrote (29248)	12/7/1999 11:14:00 AM
From: Paul Fiondella	Respond to of 42771

Just to support your statements in return Your post is very insightful. It is the type of decision matrix that one would wish was directly on Novell's senior management plate. After listening to quarterly conference call after quarterly conference call, I have always found the inability of Novell senior management to explain what the company is doing in simple enough terms for Wall Street to understand to be a major problem with the stock price. This simplifying and explaining of complex technology (sufficient so that there are more Dube savvy analysts following the stock) is well addressed by campaigns by other companies as in the "Intel inside" and the "dot in .com" campaign. The "Intel inside" campaign found the Intel sticker on every box and advertisement and had terrific interest to the consumer. The "dot in .com" campaign made people aware that SUNW was cleaning up in the internet server market. Novell should really address this issue by hiring some people who can understand the technology enough to explain it to the public. Schmidt has been doing this as Novell's lead spokesman but it should be a much more in depth Novell policy. They did this a little bit with the digitalme announcement in New York but they really need to do this big time. They should not just hire a PR firm to develop a campaign. What they should really do is look for little Schmidts. He is he model for the "explainer", the person who can articulate the technology to the public. Find more of them and get them to work as directory evangelists.