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To: Krowbar who wrote (4303)	12/9/1999 3:21:00 PM
From: WALT REISCH	Respond to of 8393

Honda Insight Hybrid Priced Less Than $19,000 December 09, 1999 14:42 TORRANCE, Calif., Dec. 9 /PRNewswire/ -- The first gasoline-electric hybrid to go on sale in America will have a Manufacturer's Suggested Retail Price (MSRP) of $18,880 when it reaches dealerships December 15, American Honda Motor Co., Inc., announced today. The Insight earned the EPA's top mileage rating ever, 61 mpg in the city and 70 mpg on the highway. In addition to its outstanding mileage rating, the Insight also meets California's stringent Ultra Low Emission Vehicle (ULEV) standards. The Insight, with factory-installed automatic climate control, will be priced at $20,080. "The Insight is a continuation of Honda's philosophy of making the latest environmental technology accessible to consumers," said Tom Elliott, executive vice president of American Honda Motor Co., Inc. "By pricing the Insight less than $19,000, it becomes obtainable to a broader range of car buyers." The Insight features Honda's Integrated Motor Assist(TM) (IMA) system, which combines a 1.0-liter, 3-cylinder gasoline engine with electric motor assist for improved efficiency. The electric motor is powered by a nick-metal hydride (Ni-MH) battery pack. The IMA(TM) system automatically recharges the battery pack, using energy generated during braking. As a result, the Insight does not require an outside source of electric power and never needs to be plugged in. The sporty two-seater incorporates an advanced aerodynamic design and an aluminum body, over 45 percent lighter than a comparable steel-bodied model, highlighting the culmination of 40 years of Honda research into lighter, more fuel-efficient and cleaner-burning vehicle technologies. The Insight also features a full complement of comfort and convenience features including variable assist electric power steering, power windows, mirrors and door locks, AM/FM stereo-cassette player and full electronic instrument display. In addition to meeting current safety standards, the Insight meets 2003 safety standards for side impact and head-injury protection. Other safety features include anti-lock brakes (ABS) brakes, an Immobilizer theft-deterrent system and remote keyless entry. "This year alone, two out of every three Hondas sold in the U.S. will be equipped with advanced low-emissions technology," said Elliott. "Honda is committed to the environment and the continuing development of cleaner and more fuel-efficient vehicle." SOURCE American Honda Motor Co., Inc. /CONTACT: Lynda Sakamaki-Smith, 310-783-3164, or Andy Boyd, 313-567-7770, both for American Honda Motor Co., Inc./ /Company News On-Call: prnewswire.com or fax, 800-758-5804, ext. 044250/ /Web site: honda.com