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POPMAIL.COM, INC. COMPLETES ACQUISITION IN BUILDING ONE OF THE INTERNET'S LARGEST AFFINITY- AND PERMISSION- BASED EMAIL MARKETING Companies in the Broadcast, Media, Entertainment and Sports Industries Acquisition of ROI Interactive to create email market
POPMAIL.COM, INC. COMPLETES ACQUISITION IN BUILDING ONE OF THE
INTERNET'S LARGEST AFFINITY- AND PERMISSION- BASED EMAIL MARKETING
Companies in the Broadcast, Media, Entertainment and Sports Industries
Acquisition of ROI Interactive to create email marketing company
MINNEAPOLIS, Dec 8, 1999 /PRNewswire via COMTEX/ -- PopMail.com, inc.
(Nasdaq: POPM) today announced it has completed the purchase of
substantially all of the assets of Dallas-based ROI Interactive, LLC,
effective December 3, 1999. The acquisition gives PopMail.com and ROI a
common technology and marketing platform, which enables PopMail.com to
take full advantage of ROI's powerful email marketing services.
Stephen D. King, CEO of PopMail.com, inc, stated, "We are pleased to
announce the completion of the acquisition of ROI Interactive, Inc to
create the PopMail Network, which will operate as a subsidiary of
PopMail.com, inc. Our entry into permission-based email marketing has
been a high priority for us; and as a result of this transaction, we
will now be able to offer ROI's email marketing services to a large and
growing market of affinity groups, defined through broadcast, media,
entertainment and sports." ROI Interactive has been profitable since
its June 1998 inception and finished its first year of operations with
revenues of $769,000. For the most recent three-month period, ROI
Interactive had revenues in excess of $500,000.
ROI Interactive, LLC, a "permission marketing" email communications
company, holds long-term contracts with 85 television stations and 68
professional sports teams, including a league agreement with the NBA
and WNBA and media companies including The Dallas Morning News.
Television stations under contract with ROI include stations in all of
the top 10 markets in the U.S. In addition, ROI provides exclusive
email service and permission-based marketing for major professional
sports teams including, among others, the 1999 Stanley Cup Champion
Dallas Stars (NHL), Anaheim Angels (MLB), and the recently awarded
Houston Football Franchise (NFL), as well as sports entities such as
Madison Square Garden; including the New York Knicks, New York Rangers,
New York Liberty and Hartford Wolfpack. These contracts provide
opportunities for fee-based income and permission-based marketing
through the exclusive use of ROI's "ENEWSNOTIFIER(TM)" program. This
program is used by the stations and sports teams to notify their
viewers, fans and customers in advance of special events, shows,
merchandise, and ticket availability and to generate ecommerce through
the selling of tickets and merchandise.
Gary Schneider, CEO of ROI Interactive, said, "With the combination of
both permission- and affinity-based email services, PopMail.com is now
provided with a competitive advantage unlike any other in our
industry."
Mr. King further concludes, "PopMail.com has already built one of the
Internet's largest affinity-based email marketing databases serving the
broadcast media industry. The addition of ROI greatly expands our
growing stable of services. The completion of this acquisition allows
PopMail.com to leverage ROI's existing relationships in the television
and professional sports markets and gives the company the opportunity
to build one of the Internet's largest affinity and permission-based
email marketing and ecommerce companies serving the broadcast, media,
sports and entertainment industries."
About PopMail.com, inc. PopMail.com, inc. is a "permission marketing"
and "affinity-based" email marketing company, serving the needs of
individual businesses in a one-on-one relationship with their
customers. The Company targets four main vertical markets for its
network services: Broadcast, Media, Sports and Entertainment
industries. Companies in these vertical markets typically have
customers who have a strong affinity towards their products and
services, such as a favorite sports team, radio station or upcoming
broadcast or publication. Combining these email services allows
companies to cut through the clutter and inefficiencies of traditional
marketing and begin promoting and branding more effectively and
efficiently to their viewers, listeners, fans and customers on the
topics and items that are of interest to them.
The Private Securities Litigation Reform Act of 1995 provides a "safe-
harbor" for forward-looking statements. Certain information included in
this press release (as well as information included in oral statements
or other written statements made by or to be made by the Company)
contains statements that are forward-looking, such as statements
relating to plans for future expansion. Such forward-looking
information involves important risks and uncertainties that could
significantly affect anticipated results in the future; and
accordingly, such results may differ from those expressed in any
forward-looking statement made by or on behalf of the Company. These
risks and uncertainties include, but are not limited to, completion of
definitive purchase agreements, ability to obtain needed capital, those
relating to development and construction activities, dependence on
existing management, leverage and debt service, domestic or global
economic conditions, and changes in customer preferences and attitudes.
For more information, review the Company's filings with the Securities
and Exchange Commission.
SOURCE PopMail.com, inc.
(C) 1999 PR Newswire. All rights reserved.
prnewswire.com
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CONTACT: Stephen D. King, CEO, 513-794-1777 ext. 14, or
sking@barycenter.com, or Thomas Orr, CFO, 612-837-9917, both of PopMail.com,
inc.; or Gary Schneider, CEO of ROI Interactive, 214-219-7641, or
GaryS@roiinteractive.com; or Michael Lafferman of Metropolitan Capital
Partners, 818-789-0100 ext. 116, Michael.Lafferman@coffincg.com
WEB PAGE: popmail.com |
