Dunham's Sports' - Global's Sixth and Previously Unnamed Partner - Web Site Launched
thesportsauthority.com, theathletesfoot.com, sportchalet.com, mcsports.com, dunhamssports.com and store.webmd.com Open for Business
Substantial Online and Offline Marketing Initiatives Underway
Enhanced Version of thesportsauthority.com Represents Global's First Version 1.1 Web Site
KING OF PRUSSIA, Pa., Dec. 8 /PRNewswire/ -- Global Sports, Inc. (Nasdaq: GSPT - news), an Internet company that develops and operates the online businesses of leading sporting goods retailers, today announced that it had completed the launch of its initial six web-sites with the unveiling yesterday of www.dunhamssports.com, the company's sixth, and previously unnamed, partner. Global Sports is now fully operating six separate and completely differentiated e-commerce sporting goods web-sites, including www.thesportsauthority.com, www.theathletesfoot.com, www.sportchalet.com, www.mcsports.com, www.dunhamssports.com and store.webmd.com,on the company's proprietary ''common engine'' technology platform and through its alliance with PFS-Web (Nasdaq: PFSW - news), a centralized state-of-the-art automated pick-and-pack distribution facility. The company also noted that its comprehensive marketing program with Yahoo! (Nasdaq: YHOO - news) is operational, including teaming up with Yahoo! to provide the advertising and merchandising for the Sports and Recreation section of the Yahoo! Shopping service for Global Sports' partners, an anchor tenant position on the home page of Yahoo! Shopping for thesportsauthority.com, and a text link promoting www.thesportsauthority.com at Yahoo! Shopping on the top of every page of sports content on Yahoo!
Since the launch of its first web site, www.theathletesfoot.com on October 31, 1999, Global Sports has been executing on its breakthrough e-tail/retail convergence model by fully integrating with the land based stores and marketing and communications activities of its retail partners, supplemented by incremental marketing efforts by Global Sports, including the Yahoo! program, extensive print advertisements and compelling online and offline promotions. In particular, the company's retail partners are prominently featuring their URL's in extensive national and regional advertising campaigns including The Sports Authority's regular full color newspaper circulars which each have a circulation of nearly 20 million households and will have a total circulation of approximately 80 million in the month of December. In addition, Global's partner's are providing substantial in-store display of their web-site addresses including signage, employee t-shirts, counter cards and promotions. The in-store integration also includes the retailers supporting Global's innovative and cost effective $10 gift certificate program, in which Global Sports on behalf of its retail partners offers in-store consumers a free $10 on-line only gift certificate in exchange for the consumer supplying their e-mail address and customer profiling information.
Global Sports also announced today that it had recently launched an enhanced version of www.thesportsauthority.com that features easier site navigation, an enhanced product selection and more extensive integration with The Sports Authority's land based marketing and merchandising programs.
Commenting on the company's recent progress, Michael Rubin, Chairman and CEO, said, ''We are excited to have completed the launch of our initial round of Web sites. With nearly a year of development work behind us, it is gratifying to see the Global Sports model fully on display. By leveraging our strengths as a pure-play Internet company and our strategic backing by SOFTBANK Capital Partners L.C. with the advantages of leading brick and mortar retailers, we are truly breaking new ground in the Internet economy.''
Global Sports, Inc. (http://www.globalsports.com) is an e-Tail company that operates under exclusive long-term agreements the Internet businesses of leading sporting goods retailers and Internet companies, including The Sports Authority (http://www.thesportsauthority.com), The Athlete's Foot (http://www.theathletesfoot.com), Sport Chalet (http://www.sportchalet.com), MC Sports (http://www.mcsports.com), Dunham's Sports (http://www.dunhamssports.com) and Healtheon/WebMD (http://store.webmd.com). On July 23, 1999 SOFTBANK Capital Partners LP invested $80 million into Global Sports, Inc. Global Sports, Inc. shares are included in the Russell 2000 index.
Statements about the Company's outlook and all other statements in this release other than historical facts are forward-looking statements. Since these statements involve risks and uncertainties, they are subject to change at any time and the Company's actual results may differ materially from expected results. Many of the Company's forward-looking statements are based upon certain assumptions, and there are inherent difficulties in predicting certain important factors that could impact these assumptions. These factors, as and when applicable, are discussed in the Company's filings with the SEC.
SOURCE: Global Sports, Inc.
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