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Strategies & Market Trends : India Coffee House -- Ignore unavailable to you. Want to Upgrade?


To: Mohan Marette who wrote (9962)12/8/1999 6:21:00 PM
From: douglas w. stephenson  Respond to of 12475
 
Thanks so much for looking that up for me. I expect Intel and Cisco to make numerous investments in India.

Thanks again,
Douglas Stephenson



To: Mohan Marette who wrote (9962)12/8/1999 10:20:00 PM
From: Mohan Marette  Respond to of 12475
 
Kerala to make an appearance on BBC, CNN

Joe A Scaria
THIRUVANANTHAPURAM 8 DECEMBER

KERALA, chosen as one of the world's 13 exotic tourist paradises after a two-year research by the National Geographic Traveller magazine, will soon make a debut on international TV channels, advertising the tourism products on offer in the green state.

Well-known cinematographer Santosh Sivan is currently giving finishing touches to 10 short ad films on Kerala that will appear on television screens shortly. The promos, the first of their kind by any state tourism department, will be initially aired on BBC and CNN.

State tourism minister E Chandrasekharan Nair said the international marketing campaign was a pointer to the new role that the government was playing in tourism promotion ? that of a facilitator, leaving most of the infrastructure development aspects to the private sector.

Kerala tourism's website, www.keralatourism.org , has attracted over 1.10 lakh visitors within 11 months of its launch. With over 600 MB of information on tourist attractions on Kerala, the site is one among the top 10 tourism websites in the world, state tourism officials claimed. The website will soon become available in French and German as well, and the tourism department is also considering suggestions for Italian and Japanese translations.

Inspired by the popularity of the website, the department of tourism has launched an interactive CD with exhaustive information on Kerala. The newly cut CD based on the website contains over 50 video and audio clips that form part of a weekly newsletter that is sent to subscribers all over the world free of cost.

Foreign tourist arrivals to the state have increased from 50,000 in 1986 to about 1.84 lakh in 1998, and domestic tourists visiting Kerala have swelled from 4.45 lakh in 1986 to 53.61 lakh in 1998, according to statistics available with the state tourism department. Mr Nair said India needed to invest more in tourism promotion as the current allocation of Rs 160 crore was too little for a sector that earned a net annual foreign exchange of Rs 12,000 crore.

STATE UPBEAT: Kerala industry minister Suseela Gopalan said here on Tuesday that there was no going back on the revival plan for Kerala's 110-odd state public sector undertakings.
Ms Gopalan said the PSU revival plans will get a fresh boost with a proposed Rs 180-crore bond issue.

Additionally, approximately Rs 60 crore, which has been set aside from budgetary provisions for the industry, will be infused into PSU revival, she said. Ms Gopalan, who recently visited the UAE and Oman, said the state industrial sector would get a fillip with investments from these countries. Adminex Ltd, which has operations in Oman, has signed a memorandum of understanding with Kerala State Industrial Development Corp-oration and Kerala Industrial Infrastructure Development Corporation for a Rs 97-crore ceramic sanitaryware unit in Kasaragod.

economictimes.com