Shop@AOL Launches LiveProducts --Interactive Product Demonstrations Designed to Enrich Consumer'sOnline Shopping Experience
December 9, 1999 07:45 AM
DULLES, Va. and NEW YORK--(BUSINESS WIRE)--Dec. 9, 1999--
LiveProducts Technology Lets Online Shoppers "Touch" and Test Most Popular Electronic Gifts With One Click of the Mouse
Listen to Ring of a Cell Phone, Learn to Program a VCR, or Try Out a Digital Camera
America Online's AOL Shop@AOL, cyberspace's No. 1 shopping destination, today launched LiveProducts interactive product demonstrations to allow online shoppers to experience many of the most popular consumer electronic holiday gifts from the comfort of their own homes.
Featuring the award-winning technology of e-SIM EIM , the leader in electronic product simulations for e-commerce, interactive training and product development, LiveProducts enables Shop@AOL customers to instantly experience fully interactive product simulations that recreate the look and sound of the real product, or watch animated walk-throughs of the product features.
By simply clicking on one of the products displayed, shoppers can easily test the ringer on a cell phone or click on the phone keypad and digits will appear on the phone's screen; they can maneuver the features of a digital camera; or even learn how to program a VCR before deciding whether to make a purchase.
If shoppers then want to buy the product, it's only one click away. In addition, LiveProducts stores the complete owner's manual for each of the products to enable users to quickly find all the information they need.
Patrick Gates, AOL's Vice President of E-Commerce, said: "Our new LiveProducts feature exemplifies Shop@AOL's focus on customer service and providing customers with a user-friendly, best-of-breed shopping experience.
"By offering AOL shoppers innovative, easy-to-use, graphically-advanced technology to shop for consumer electronics, Shop@AOL continues to put the customer first while making shopping online easier, more convenient, and more fun than ever."
LiveProducts can be found at AOL Keyword: "Live Products" and in the Consumer Electronics department of Shop@AOL. LiveProducts highlights a number of popular consumer electronic gift items, which currently include a Samsung TV/VCR, a Casio G-Shock watch, a GE Advantium oven, a digital camera, and a Sensory Science MP3 player.
About America Online, Inc.
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, web brands, Internet technologies and e-commerce services.
America Online, Inc. operates: two worldwide Internet services, America Online, with more than 19 million members, and CompuServe, with more than 2.2 million members; several leading Internet brands including ICQ, AOL Instant Messenger, Digital City Inc.; the Netscape Netcenter and AOL.COM portals; Netscape Navigator and Communicator browsers; AOL MovieFone; Spinner.com, Winamp and SHOUTcast.
Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
About Shop@AOL
Recently called "the Internet's Miracle Mile" by Forrester Research, Shop@AOL delivers the easiest, most compelling and dynamic shopping experience available in cyberspace.
AOL's cutting-edge new shopping experience brings together millions of products from more than 275 brand-name merchants, a 100% Guarantee of satisfaction and security, a graphically superior and user-friendly interface, and convenient shopping tools and features, all in one easy to use, best-of-breed shopping destination.
About e-SIM
e-SIM is a leading provider of advanced simulation technology for product design as well as Web-based solutions to the consumer electronics industry. e-SIM's proprietary simulation technology enables the distribution of electronic LiveProducts, "virtual products" that look and behave like real products, over the Internet or Intranet for web-based electronic commerce, interactive customer support and marketing.
Using its proprietary technology, e-SIM will be launching its new Web service and portal site, www.livemanuals.com, featuring product simulations, animated walk-throughs of product features, and online user manuals.
e-SIM's simulation technology builds off its RapidPLUS line of software products, which enables product designers and engineers to easily create simulated computer prototypes of electronic products that are fully functional, interactive and behaviorally identical to the manufactured products and systems.
RapidPLUS offers automatic software code generation capabilities that significantly reduce the time to market for development of new products. For more information on e-SIM, please visit e-SIM's Web site located at www.e-sim.com.
CONTACT: America Online, Inc., Dulles AOL Communications Julie Mason, 703/265-0059 or e-SIM Ltd. LiveProducts Division, Sona Mirakian, 212/725-9099 x104
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