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To: Jenna who wrote (74776)12/9/1999 10:29:00 AM
From: bobby is sleepless in seattle  Respond to of 120523
 
RXSD...move over Fred, Wilma, Dino..here comes Pokemon vitamins (although Costco's private label, Kirkland, makes just as tasty a vitamin)....

BOCA RATON, Fla., Dec 8 (Reuters) - Vitamin maker Rexall Sundown Inc.
(NasdaqNM:RXSD - news) said Wednesday it will make and distribute a line of Pokemon
children's vitamins and nutritional supplements in the United States, Canada and Puerto Rico.

The deal was arranged by Nintendo of America's licensing agent Leisure Concepts Inc., the
licensing division of 4Kids Entertainment Inc. (NasdaqNM:KIDE - news) The chewable
vitamins will be available early next year.

Terms of the deal were not disclosed.

4Kids Entertainment operates the licensing of Pokemon for Nintendo and the television and film distribution outside Asia.
Nintendo Co. Ltd. originally launched Pokemon in Japan for its portable Gameboy video game system, but it spawned a billion
dollar industry with cartoons and a feature film.

Shares of Rexall Sundown were up 1-1/8, at 10-11/16, off a 52-week high of 22-7/8, up from a low of 9-1/2.