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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: KevinMark who wrote (42036)	12/9/1999 1:14:00 PM
From: $Mogul	Read Replies (1) \| Respond to of 108040

KIDE- holding my POKEMON gem as well too :) KNOT- holding 1k of this too.

To: KevinMark who wrote (42036)	12/9/1999 1:14:00 PM
From: Ellen	Respond to of 108040

J.P. Morgan Initiates Coverage of eTailing Sector, Amazon and eToys Business Editors SAN FRANCISCO--(BUSINESS WIRE)--Dec. 9, 1999--J.P. Morgan Securities Inc. equity research analyst Tom Wyman today initiated coverageof the eTailing sector with a 40-page industry report. He also launched coverage of the following stocks: -0- T -- Amazon.com $Nasdaq:AMZN) with a "BUY" rating and a 12-month price target of $160 -- eToys.com (Nasdaq:ETYS) with a "Market Performer" rating and a 12-month target of $50 T -0- In his report, "eTailing and the Five Cs: Building and eTailing Megabrand Through Content, Community, Customization, Commerce and Customer Care" Wyman calls eTailing "the new shopping paradigm that will forever change the way goods and services are bought and sold." However, he adds that not all eTailers are created equal: "The competitive pricing of the Internet and low barriers to entry mean that in the emerging eTailing battle, brand equity matters as never before. Those that create discount-oriented commerce-only web sites will likely become roadkill on the eTailing superhighway." "Competing on price is not a sustainable competitive advantage over the Internet in our view," says Wyman. "We believe the winners will be those eTailers that build their brands by creating a 'destination' online store experience known for great selection, information, customer service and prices that meet -- but do not necessarily beat -- bricks-and-mortar-prices." J.P. Morgan is a global financial firm with a growing technology, media, and telecom investment banking and equities practice. The firm has more than 150 professionals worldwide dedicated to this business and, in the United States, has teams in San Francisco, New York, and Los Angeles. --30--slt/sf* gdr CONTACT: J.P. Morgan & Co. Inc. Margaret Southerland, 415/954-3213 southerland_m@jpmorgan.com www.jpmorgan.com KEYWORD: CALIFORNIA INDUSTRY KEYWORD: BANKING BOND/STOCK RATINGS Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com Dec-09-1999 18:01 GMT Source BW