To: Bux who wrote (53247 ) 12/9/1999 2:06:00 PM From: Ruffian Respond to of 152472
HAL Comes To Your Handset Intuitive, Gee-whiz Voice Technology Aids Mobile E-mail By Brad Smith William Erdman thinks science fiction when he talks about e-mail. But the 8 billion e-mails sent around the world daily are serious business for the CEO of Authentix Inc. The Tucson, Ariz., company–founded nearly five years ago with a wireless fraud prevention services portfolio–is bringing to portable e-mail something reminiscent of the computer HAL 9000 from “2001: A Space Odyssey.” That's the analogy Erdman likes to use when he talks about how people want to receive their e-mail on the go. “Did HAL have a keyboard and a screen? No, he talked to you,” Erdman says. In the scope of history, it wasn't until recently that people starting communicating with something other than voice. That's why Erdman thinks Authenix's newest service, called SimplySay, is a no-brainer. The service, being beta-tested by about 20 carriers, converts desktop e-mail to voice that is delivered over a wireless or wireline phone. Once it is launched in early 2000 users can have their e-mail read to them anywhere they have wireless service. It works with either digital or analog handsets. Andrew Schroepfer, vice president and senior research analyst with US Bancorp Piper Jaffray Inc., says SimplySay is “very sexy” in the context of services that make e-mail more easily accessible and productive. He sees a big future for voice-enabled enhanced services generally. SimplySay is straightforward to set up from a desktop PC. A customer's account, using their wireless phone number, is opened with the Authentix service bureau. If the user gets e-mail through Microsoft Outlook, it can be configured to automatically forward e-mail to the SimplySay account. The subscriber calls the SimplySay toll-free number, provides a pass code and uses voice commands to listen to, delete or save e-mail. The e-mail continues to reside on the desktop as well. Users can respond to the e-mail over their handsets. There is a “user's manual” that comes with SimplySay, but it is only the size of a business card. E-mail is the first service to be provided by SimplySay, but Erdman says the company plans to provide more services in the future, such as directions, stock prices and weather. Authentix is marketing SimplySay to carriers, who can offer the service to their customers as a competitive differentiator. “This is a value-added service that can reduce churn and improve customer loyalty,” Erdman says. Also, Authentix is using what he calls “best of breed” hardware and software on top of its own proprietary platform. Authentix partners include Nuance Communications Inc., which has developed the voice-interface software. Erdman says Authentix provides the “glue” that holds the various components together. If a new and better product becomes available it can be easily plugged into the existing platform. Initially, Authentix will provide SimplySay as a service bureau offering but it may sell the equipment to carriers in the future, he says.