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To: Eric Wells who wrote (86865)	12/9/1999 4:31:00 PM
From: Bill Harmond	Read Replies (2) \| Respond to of 164684

America Online record close. First above April closing high.

To: Eric Wells who wrote (86865)	12/9/1999 6:24:00 PM
From: Bill Harmond	Respond to of 164684

>>As Trabuco explains it, she views content players as truly "new media." As such, advertising is key. She polled the largest advertisers around the U.S., such as Procter & Gamble, Ford Motors, General Motors and Philip Motors, to gauge the incremental ad dollars going online. "What we learned was that a number of these companies plan on increasing their spending -- tenfold," she gushed. "For instance, Ford is reallocating the bulk of its print advertising budget online, effectively taking their online spending from $8 million last year to $80 million in 2,000," she said. "Since Yahoo is horizontal and vertical at the same time, it should receive a disproportionate share of the ad dollars," she added. Trabuco also believes that Wall Street has yet to price in Yahoo's growth overseas, which will be driven by the Net giant's philosophy to focus on local content rather than exported American content. cbs.marketwatch.com