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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: Craig K who wrote (42590)	12/10/1999 6:28:00 AM
From: puborectalis	Read Replies (1) \| Respond to of 108040

SFO is small[1.1m shares] but its deal with MSFT will make it BIG...............Unveiling a series of partnerships to further Windows Media technologies, Microsoft executives outlined an aggressive strategy. The partner announcements focused on high-speed broadband media, music distribution, business applications, and consumer electronics. In one pact, Microsoft is teaming with Sonicbox to introduce the Sonicbox imBand Remote Tuner, which uses Windows Media to stream Internet audio to home stereos. Also at the conference, Gates previewed the Windows Movie Maker for consumers, a forthcoming feature in the next consumer release of Windows. It lets users turn home movies from video cameras into digital movies that can be stored, edited, and shared on the PC, Microsoft executives said. "Our fiscal 1999 revenue growth reflects Sonic Foundry's position as a leading provider of media tools for an increasing number of audiences, from professional musicians to Web site developers to consumers," said Rimas Buinevicius, Sonic Foundry's chairman and chief executive officer. "Our consumer universe and distribution channels broadened significantly in 1999. Looking forward, we are excited about the market potential for our new media services division, which is well positioned to capitalize on the rapidly growing marketplace for encoding large catalogs of digital media for final delivery over the Internet. "The fourth quarter marked several major accomplishments for Sonic Foundry," Buinevicius continued. "We assembled a team of high caliber executives to lead both our products group and new media services division, repositioned ACIDplanet.com as a premier content destination site on the Internet, launched the final and beta version, respectively, of Stream Anywhere and Siren, and formed strategic partnerships with some of the world's leading companies. We believe that we are equipped for strong continued growth."