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Biotech / Medical : VD's Model Portfolio & Discussion Thread -- Ignore unavailable to you. Want to Upgrade?


To: Pseudo Biologist who wrote (7282)12/11/1999 11:15:00 PM
From: Vector1  Read Replies (2) | Respond to of 9719
 
PB,
One of the revolutionary changes that is going on in medicine is that patients (in part thanks to the internet) are much better educated and will demand the treatment they think is best. A good example is the battle between Crixivan (MRK) and Viracept (AGPH) a couple of years ago. Many expert believed Crix would maintain its dominance because of MRKs marketing muscle even though Viracept was a superior molecule. Wrong. Viracept won in part because of patient knowledge and demand. Cancer patients are becoming more knowlegeable. Which treatment will they press for. The following are in my view how most patients with NHL would rank a treatments characteristics from most important and on down.
1. Efficacy
2. side effects
3. convenience
4. cost

If I am correct then why are so many analysts focussed on convenience. I believe it is because they are talking to doctors who might rank convenience and cost quite a bit higher than the patient. IMO first line patients will demand combination treatment, and if Bex plus Fludarabine continues to show 70% plus complete response rates which last that combination will be demanded. It will be interesting to see how this plays out.

V1