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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: rodney beasley who wrote (43853)	12/13/1999 10:53:00 AM
From: Ed Swanson	Read Replies (3) \| Respond to of 108040

OSFT News today! PR NewsWire ObjectSoft Reports FastTake(R) Delivers 22 Million Impressions and Over 700,000 Page Views -------------------------------------------------------------------------------- Over 700,000 Page Views * Usage Up 32% * Advertisers Gain Huge Response for the 2nd Consecutive Month HACKENSACK, N.J., Dec. 13 /PRNewswire/ -- ObjectSoft Corporation's (Nasdaq: OSFT) FastTake(R) kiosks delivered 22 million ad impressions in November and 710,307 page views, up 21% from 586,750 in October. A total of 2,650,000 page views have been recorded on FastTake(R) since April 1999 (up 32% from October's 2 million total). "FastTake(R) is a unique service that places our advertisers in front of the public as they shop," said George J. Febish, president and co-CEO of ObjectSoft Corp. "The 22 million impressions our advertisers enjoyed from ad rotators in November is up 83% from October; we also had 1.5 million impressions from montage/commercials (up 150% from October), and 51,542 click-throughs (up 79% from October)." "In December we added MGM (NYSE: MGM) and Dreamworks SKG theatrical releases to FastTake(R)", said Febish. "In January, Paramount will join us. This allows a consumer to look up their favorite movies and home video titles from the world's major studios." "This is a new way of doing interactive advertising that is cheaper than the Internet and provides immediate consumer feedback," said David E.Y. Sarna, chairman and co-CEO of ObjectSoft Corp. "Advertisers are looking for alternative ways to reach the consumer," said Ray Schwartzman, VP Sales & Marketing of ObjectSoft Corp. "We provide this at a Cost per Thousand (CPM) much lower than the Internet rates. Advertisers reach so many eager consumers when they use FastTake(R)." Retailers and consumers continue to praise the company. Some comments from users include: -- "This is a great system. I come here a lot and this is very helpful." -- "FastTake is the best way to find any movie that you are looking for, no matter how long ago the movie was made." -- "You can look up information and it will give you details about the movie so that you are sure that you want to rent it." -- "This is a great machine that helps people find their favorite movies." -- "Excellent! Perfect, especially for movie shopping at Christmas." About FastTake FastTake(R) is an in-store interactive kiosk that suggests premiere titles to consumers from various participating studios. FastTake(R) allows users to quickly find and locate a video, movies in theaters, and games by name, genre, actor, director or rating. The kiosk also contains information on the video, a picture of the box cover, a trailer, and in most cases three pictures from the video. Using an attractive touch-screen, consumers can view more than 600 movie trailers, reviews and search up to 9,000 titles. The FastTake(R) video kiosk is installed throughout the country with kiosks in the top 4 rental chains throughout 25 states, and in 14 of the top 25 Neilson Demographic Marketing Areas (DMAs). There are currently 100 FastTake(R) units installed and operational in the US. The company plans to install 1,000 units in 2000. About ObjectSoft Founded in 1990, ObjectSoft Corporation provides information and services through public access kiosks. The Company's products, FastTake(R) and SmartSign kiosks enable organizations to interact with the general public in high density pedestrian traffic areas. ObjectSoft is a publicly held company listed on Nasdaq. For more information on ObjectSoft, visit their website at objectsoftcorp.com. This press release contains certain forward-looking statements concerning ObjectSoft Corporation, which are subject to a number of known and unknown risks that could cause actual results, performance and achievements to differ materially from those described or implied in the forward-looking statements. Among such risks are those discussed in the Company's Registration Statements on Form SB-2 and Form S-3, its Quarterly Reports on Form 10-QSB and its Annual Reports on Form 10-KSB on file with the SEC and other filings made with the SEC from time to time. SOURCE ObjectSoft Corporation -0- 12/13/1999 /CONTACT: Sandy Berger, 212-843-8036, or Pat Smith, 212-843-8026, both of Rubenstein Associates, for ObjectSoft Corporation/ /Company News On-Call: prnewswire.com or fax, 800-758-5804, ext. 124404/ (OSFT) CO: ObjectSoft Corporation ST: New Jersey IN: SU: HW -- NYM032 -- 0228 12/13/1999 07:30 EST prnewswire.com