To: $Mogul who wrote (44326 ) 12/13/1999 6:04:00 PM From: Manly Respond to of 108040
$Mogul, Just got home from work - here's the news on PRFM , look at the volume today. Someone is acquiring? Monday December 13, 3:02 pm Eastern Time Company Press Release SOURCE: Perfumania, Inc. Perfumania, Inc. Announces Strategic Plan to Enhance Shareholder Value New Initiatives to Utilize Company's Achievements in Current Year Fiscal Year as Foundation for Future Growth MIAMI, Dec. 13 /PRNewswire/ -- Perfumania, Inc. (Nasdaq: PRFM - news), the nation's largest perfumery chain, announced today that its board of directors approved, for immediate implementation, a new strategic initiative designed to enhance shareholder value. The Company's new direction comes as a result of the impressive turnaround of its retail operations; the successful development of perfumania.com, inc., which completed its IPO in September; the acquisition, development and sale of PostAcard.com; the development and successful launch of WCW NITRO FOR MEN fragrance; and the development and execution of numerous innovative on-line marketing programs. As part of the plan, the Company intends to: Establish favorable bank lines Change the corporate name to Ecomv, inc. (Electronic Commerce Ventures, inc.) Develop new Internet related businesses including a strong marketing subsidiary company Acquire interests in Internet related companies Build management and systems infrastructures to support the proposed plan Spin-off the retail perfume and wholesale operations as a separate entity ``This strategic plan reflects our confidence in the Company's growth strategy and demonstrates our commitment to enhance financial returns and shareholder value,' stated Ilia Lekach, Chairman and Chief Executive Officer. ``We undertake these steps as we believe our stock price to be undervalued relative to our sales growth and future prospects.' Perfumania, Inc. is a leading specialty retailer and wholesale distributor of a wide range of brand name and designer fragrances with approximately $180 million in annual sales. The Company operates a chain of approximately 280 retail stores specializing in the sale of fragrances at prices discounted up to 75 percent below the manufacturer's suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas. This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form S-1. SOURCE: Perfumania, Inc. -------------------------------------------------------------------------------- More Quotes and News: Perfumania Inc (NasdaqNM:PRFM - news) Related News Categories: household/consumer, medical/pharmaceutical, retail