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To: Road Walker who wrote (93972)12/14/1999 1:42:00 PM
From: Tenchusatsu  Read Replies (1) | Respond to of 186894
 
John, <The AMD folks try to read something sinister into this practice, when the reality is that every consumer company with any sophistication has a coop program. It's the cheapest way to build brand, and it's cost is variable depending on sales.>

You should tell that to Jerry "Bullet Train" Sanders. In one of his interviews several months back, he was saying that "Intel Inside is bull$h!t." (Those were his own unprofessional words.)

Back then, he was fuming about the price war with Intel's Celeron. He whined that Intel was actually charging below cost per Celeron because the money given for the "Intel Inside" campaign should be discounted from the price of each Celeron processor.

Funny how you say, "Every consumer company with any sophistication has a coop program." I guess "sophistication" and Jerry Sanders don't mix, huh?

Tenchusatsu



To: Road Walker who wrote (93972)12/14/1999 2:19:00 PM
From: Jim McMannis  Read Replies (1) | Respond to of 186894
 
RE:"The AMD folks try to read something sinister into this practice, when the reality is that every consumer company with any sophistication has a coop program. It's the cheapest way to build brand, and it's cost is variable depending on sales. "...

John, your getting too defensive. I brought up the subject here and never mentioned the word "sinister". I was just interested in how the Sunday adds suddenly went so in the favor of Intel based computers.
You answered well.

Jim