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To: James M. Bash who wrote (11930)12/14/1999 4:44:00 PM
From: James M. Bash  Read Replies (1) | Respond to of 21142
 
PRASARA's Customer Care Application Launches On Time Warner Cable Systems - Tampa Bay And Hawaii Are First

LOS ANGELES (BUSINESS WIRE) - December 14, 1999 - PRASARA(TM) Technologies today announced the launch of its interactive Customer Care & Education software application for 100,000 Time Warner Cable customers in Tampa/St. Petersburg, Florida and 30,000 Oceanic Cable customers throughout the island of Oahu. The application runs on any digital set-top box, and works with the cable operator's existing headend, requiring no additional investment in equipment.

PRASARA's application provides customers with shortcuts to information and guides them through topics such as setting parental controls, ordering Pay Per View, taping programs, programming the remote control, setting channel banners, and more. Customers can access the Customer Care and Education application through the electronic program guide, or by channeling to it directly.

"PRASARA's Customer Care and Education application works like a charm," said Time Warner Communication's Tampa Bay Division Vice President of Marketing and Programming Brian Kelly. "Our customer service and field personnel love it because it provides customers with the information they need to get the most value out of our new Digital MultiMedia product. In addition, it reinforces our strategy of differentiating Time Warner Communications' Digital services from all others. Providing on-screen information to enhance the customer's television viewing experience will aid in retention of the new Digital MultiMedia system, reduce customer education calls and increase potential for future e-commerce businesses," he added.

The software interface is easy to use and can be changed quickly and easily. It's also customized to complement the cable operator's local branding look and feel.

"We recognize the importance of the core cable business and have developed applications that educate customers and increase their understanding of the services offered by their cable company. This will become even more critical as advanced interactive television services are introduced," said PRASARA President Robert Montgomery.

PRASARA Technologies (www.prasara.com) provides business and technical solutions to cable TV operators for their design, installation, maintenance, and operation of ITV technology. Headquartered in Orlando, Fla., PRASARA brings together the talents and expertise that built the world's first interactive television systems. Its personnel are experts in software development, e-commerce, database marketing, back-office systems, and systems integration. Business relationships include Scientific-Atlanta, General Instrument, Concurrent Computer Corporation, Pioneer, Unisys, Oracle, Power TV, and Time Warner Cable. Current deployments of PRASARA VOD and E-commerce applications include Oceanic Cable, Honolulu, HI and Time Warner Communications, Tampa/St. Petersburg, FL.