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Technology Stocks : Booking Holdings (formerly Priceline) -- Ignore unavailable to you. Want to Upgrade?

To: Victor Lazlo who wrote (2074)	12/14/1999 8:04:00 PM
From: Mr. Park	Read Replies (1) \| Respond to of 2743

Dec 10 from Prudential Securities INTERNET/RETAILING: Priceline.com, Preview Travel, and Travelocity announced a strategic marketing alliance early this week. While it is too soon to quantify the financial impact on the participating companies, we believe that this alliance will generate incremental revenue for each company. We believe this as a bonus for investors in both PCLN and PTVL, since each company will gain incremental business, and each will pay the other for acquired customers and/or ticket purchases. PCLN will now have access to Travelocity/PTVL's combined base of more than 17 million registered users. Those customers will be able to link directly to Priceline's "name your own price" service from both the home and search pages of those sites. The alliance also allows travel consumers to access Priceline from AOL, Yahoo!, Lycos and @Home, as part of the new Travelocity's marketing agreements with those portals. Travelocity/PTVL will benefit as Priceline customers whose bids are refused by Priceline will receive an e-mail with low fare ticket options, and a direct link to purchase those tickets at Travelocity/Preview Travel. In 3Q99, PCLN accepted approximately 50% of the "reasonable" offers made by consumers. With this new alliance, PCLN should be able to offer travel options for all of those disappointed travelers, and very few should walk away empty handed. We think this is a win/win situation. It reinforces the positioning of the new Travelocity (post TVLY/PTVL merger) as the leading online travel agency, and the positioning of Priceline as the leading demand collection aggregator in the travel arena. (Mark J. Rowen)