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Technology Stocks : CMGI What is the latest news on this stock? -- Ignore unavailable to you. Want to Upgrade?

To: Scarecrow who wrote (14757)	12/15/1999 9:16:00 AM
From: Dalin	Respond to of 19700

CMGI to Acquire yesmail.com; Leader in Permission Email Marketing Joins Forces with Internet's Largest and Most Diversified Network BusinessWire, Wednesday, December 15, 1999 at 08:48 ANDOVER, Mass. and VERNON HILLS, Ill.--(BUSINESS WIRE)--Dec. 15, 1999--CMGI, Inc. (NASDAQ:CMGI) announced today that it has signed a definitive merger agreement to acquire yesmail.com (NASDAQ:YESM), a leading outsourcer of permission email marketing technologies and services, in a stock-for-stock merger transaction. Under the terms of the merger agreement, CMGI will issue .1252 CMGI shares for every share of yesmail.com held on the closing date of the transaction. Closing of the transaction, expected in March of 2000, is subject to customary regulatory approvals, including formal approval by yesmail.com shareholders. At that time, yesmail.com will become a majority-owned operating company of CMGI. yesmail.com is a leading outsourcer for permission email marketing - an innovative, Web-based direct marketing medium that combines the immediacy of the Internet with the personalized, one-to-one discipline of direct marketing. The company leverages its proprietary One-to-One Architecture(TM) to provide a scalable and reliable Web-based platform for creating, executing and managing permission email marketing campaigns. yesmail.com provides both Customer Acquisition Services (CAS(TM)) and Customer Relationship Management (CRM) services for a total Customer Value Management solution. yesmail.com is now the latest addition to CMGI's arsenal of leading interactive marketing and advertising properties, including Engage (and its subsidiaries I/PRO and AdKnowledge), Adsmart, AdForce(1) and Flycast.(1) These companies provide end-to-end Internet marketing and advertising solutions and offer a complete array of services to Web publishers, advertisers and media buyers. CMGI anticipates leveraging yesmail.com's steadily growing customer base, advanced technology platform and database of more than 4 million permission-based email subscribers, across the extended CMGI network. "Bringing yesmail.com into the CMGI network is an extension of our firm belief in the phenomenal value of the Internet as the ultimate direct marketing channel," said David Wetherell, Chairman and CEO of CMGI. "From our early development of CMG Direct and BookLink Technologies to our creation and incubation of Engage, we have maintained that targeted permission marketing is a win-win solution. Advertisers across every industry seek pre-qualified buyers, and consumers and professionals alike want timely, opt-in updates and offers pertaining to the products and services they need. CMGI views yesmail.com as the clear leader in this space and we look forward to integrating and maximizing the company's marketing offerings across the family." "One of CMGI's core strengths is providing comprehensive interactive marketing solutions and yesmail.com's business is extremely complementary to this focus," said Dave Tolmie, CEO of yesmail.com. "We are thrilled to be joining forces with CMGI and believe that its extensive resources and incredible network of companies will accelerate yesmail.com's growth and add tremendous value for our clients, our YesMail Network Partners and all YesMail Members."