Robertson Stephens Initiates Coverage of MESG with a Buy Rating
SAN FRANCISCO--(BUSINESS WIRE)--Jan. 19, 2000--Robertson Stephens Senior eCommerce Services Analyst Richard Juarez today initiated coverage of MessageMedia, Inc., with a Buy rating. MessageMedia, based in Boulder, Colo., is a leading provider of permission-based eMessaging solutions.
''We are initiating coverage of MessageMedia with a Buy rating and a $28.50 price target. We believe the company's integrated and comprehensive suite of permission-based eMessaging solutions, combined with its blue-chip client base, position MessageMedia as a first mover and leader in the rapidly growing eMessaging solutions marketplace,'' said Juarez.
''MessageMedia's solutions are uniquely positioned to help business-to-business and business-to-consumer companies manage relationships at the converging and critically important customer touch points of eMail, eCommerce and eCustomer Care,'' said Juarez. ''The company's outsourced subscription and software-based solutions are designed to help businesses effectively manage customer relationships and respond to changes in customer patterns.''
''Our research indicates that there are four major trends that will fuel demand for MessageMedia's solutions,'' said Juarez. ''These include the explosive growth in the use of eMail as a marketing tool and primary communications medium, growth in the use of outsourced application service providers, lack of qualified Web marketing and technically savvy resources, and rapid advances in technology.''
''In addition, we believe the company will benefit from explosive growth in the B2B market, ASP market, online direct marketing, and the online customer service and support applications market,'' said Juarez.
Clients interested in receiving more information should contact their salesperson at (415) 781-9700.
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