To: jim geis who wrote (3744 ) 12/15/1999 7:46:00 PM From: TheSlowLane Read Replies (1) | Respond to of 4231
Trendy Cultural Icon Hello Kitty Debuts On Game Boy Color Hello Kitty's Cube Frenzy December 15, 1999 02:12 PM BURLINGTON, MASS.--(BUSINESS WIRE)--Dec. 15, 1999-- Exciting and Challenging Interactive Puzzle Adventure Perfect For Girls Is Now Available Hello Kitty(R)...and welcome to Game Boy! Leading children's video game publisher NewKidCo NKCIF has announced it has shipped a Game Boy Color edition of its popular girls title Hello Kitty Cube Frenzy(TM). Hello-Kitty mania is hotter than ever before as young girls and teenagers alike and clamoring for merchandise featuring this famous feline. The addictive, Tetris-like puzzle adventure game brings girls into immersive environments where they encounter the ever-popular cultural icon, challenging villains, fun trivia and all-new stories about Hello Kitty. A purr-fect holiday gift for girls of all ages, Hello Kitty Cube Frenzy is now available wherever video games are sold. "The Game Boy Color market represents the most popular gaming platform for young girls. The exciting game play of Hello Kitty Cube Frenzy combined with Hello Kitty's universal appeal make this a terrific title for girls and a strong addition to the Game Boy product line," stated Hank Kaplan, President of NewKidCo LLC. National Radio Promotion Hello Kitty's Cube Frenzy will be supported by national promotional giveaways airing on radio stations in the top 20 markets, cable TV stations in the top 10 markets, as well as on web sites targeting girls. The promotions are expected to generate over 100 million impressions and are part of NewKidCo's extensive marketing program designed to generate widespread consumer awareness for all NewKidCo products. Game Overview Hello Kitty's Cube Frenzy offers girls an exciting new way to experience the magic of this beloved character and her Sanrio friends. The game challenges players to maneuver falling cubes into building blocks to help Hello Kitty collect prizes and climb to new levels. The game consists of eleven fascinating levels plus a bonus round. As each player progresses, the levels become more challenging. The game is dual-compatible with Game Boy Color and Game Boy. About NewKidCo International: NewKidCo International Inc. NKCIF publishes video games for young children on "next generation" game console systems. NewKidCo's mission is to become the leading provider in the children's video game category with such licensed properties as Sesame Street(R) from Children's Television Workshop(R), Winnie The Pooh , Doug, Disney Classic characters and Mulan from Disney, Tom & Jerry(R) from Warner Bros. and Hello Kitty(R) from Sanrio. NewKidCo's products are sold nationwide through the retail channel. To learn more, visit newkidco.com . Sanrio Company, Ltd. Sanrio designs and distributes over 11,000 items branded with its own characters including Hello Kitty(R), Keroppi(R), Pochacco(R) and Badtz-Maru(TM). In the US, Sanrio operates and licenses the Sanrio Gift Gate and Sanrio Surprises boutique store chains. Additional distribution is through leading toy and gift retailers. Sanrio world-wide revenues exceed $1.2 billion. Information is available at sanrio.com . Hello Kitty(R) is a trademark of SANRIO CO., LTD. (c)1976, 1999 SANRIO CO., LTD. Used under license. Nintendo, Game Boy and Game Boy Color are registered trademarks of Nintendo of America Inc. All other names are trademarks or registered trademarks of their respective companies. Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company's products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company's filings with the Securities and Exchange Commission.