Sagent Provides Comprehensive eBusiness Intelligence System for Boeing
Employees' Credit Union
Business Editors & High-Tech Writers
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Dec. 29, 1999--
90 Day Start-to-Finish Implementation Enhances
BECU's Customer Relationship Management
Sagent Technology, Inc. (Nasdaq:SGNT), a leading provider of
Realtime eBusiness Intelligence solutions, today announced the
completion by the Boeing Employees' Credit Union (BECU) of a
comprehensive 90 day, start-to-finish, implementation -- including
business analysis, design planning and installation -- of an eBusiness
Intelligence system. With this new system, the BECU marketing and
operations departments are now provided with real-time access to a
complete view of customer profiles and financial activity history,
enabling improved customer relationship management (CRM).
Based on the Sagent Solution, the BECU member eBusiness
Intelligence system delivers critical data to the market research
department in real-time via the Web, including data associated with
member transactions, check processing, IRA investments, loan activity
and market share history. Using this member information, BECU
marketing employees are able to analyze member activity to devise
targeted, one-to-one marketing campaigns and drive cross-selling and
up-selling initiatives. With Sagent's eBusiness intelligence
solutions, BECU has significantly increased its level of CRM in
approximately two months.
"With the completion of the BECU eBusiness Intelligence system in
under 90 days, Sagent has provided a solid end-to-end solution with
excellent tools for data extraction and load, analysis, and Web
delivery," said Butch Leonardson, vice president of Information
Technology at BECU. "What's more, the Sagent Solution required very
little training time for the BECU staff, allowing us to begin
implementation very quickly."
The current implementation is the first of several phases
utilizing Sagent's eBusiness Intelligence technology at BECU. Phase
two, which starts this month, will focus on mortgage lending and
credit card analysis, which will in turn provide BECU employees with
an expanded view of each customer.
Sagent delivers the only open, scalable solution that addresses
the complete life cycle for eBusiness Intelligence, including
development, production and ongoing management. Sagent's eBusiness
analytic applications offer clients a customized application for
managing customer data derived from online transactions and
understanding customer behavior. Once organized, the information is
then made available for analysis to create precise one-to-one
marketing campaigns, identify profitable sales opportunities, improve
eBusiness operations, and create efficient processes for tracking
online purchases and order fulfillment.
About Boeing Employees' Credit Union
Founded in 1935, with over 265,000 members and an asset size of
over $3.0 billion, BECU is the largest credit union in Washington and
the third largest financial cooperative in the country. BECU
membership is open to all current and eligible former employees of The
Boeing Company and their families. For more information, visit the
Boeing Employee Credit Union on the Web at www.becu.org.
About Sagent Technology
Sagent Technology (Nasdaq:SGNT) is a leading provider of
Realtime eBusiness Intelligence solutions that enable Global 2000
enterprises to win, retain, and grow new customers and improve
operational effectiveness. Sagent provides products, services, and
value-added content that help businesses collect, analyze, understand,
and act on customer and operational information in real-time.
Sagent powers more than 800 customer-driven organizations around
the world and across such diverse industries as e-commerce, financial
services, healthcare, and telecommunications. These include such
market leaders as Sony Online Entertainment, CommerceOne, Mapquest,
Barnes & Noble, Outpost.com, Ticketmaster, United Healthcare, and
AT&T. Sagent has several strategic relationships, including ADP,
Advent, Compaq, EDS, IBM, Microsoft, Siebel, and USinternetworking.
Sagent is headquartered in Mountain View, California, and can be
reached at www.sagent.com.
Note to Editors: Sagent is a registered trademark of Sagent
Technology, Inc. All other trademarks are the property of their
respective owners.
--30--nj/sf* mtl/sf
CONTACT: Sagent Technology, Inc.
Mike Ault, 650/815-3223
mault@sagent.com
or
Miller Shandwick Technologies
Jeni L. Cantley, 650/596-5863
jcantley@miller.shandwick.com
KEYWORD: CALIFORNIA WASHINGTON
INDUSTRY KEYWORD: E-COMMERCE BANKING ADVERTISING/MARKETING
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