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To: SSP who wrote (17252)	12/16/1999 4:11:00 PM
From: Jetta	Respond to of 150070

HouseHold Direct.com (BYIT)Selects DoubleClick as Online Agency to Build Brand and Marketing Support. Thursday December 16, 2:42 pm Eastern Time Company Press Release SOURCE: HouseHold Direct.com NEW YORK, Dec. 16 /PRNewswire/ -- HouseHold Direct.com, householddirect.com (OTC Bulletin Board: BYIT - news). HouseHold Direct.com has launched a coordinated effort to broaden public awareness of the HouseHold Direct.com brand name by expanding marketing support efforts for the first quarter of 2000. DoubleClick (Nasdaq: DCLK - news; doubleclick.net) has been selected by HouseHold Direct.com (http://www.HouseHoldDirect.com) as its Internet Advertising Agency to coordinate the branding building efforts of the Company on the web. Based in New York City, DoubleClick provides web marketing and branding solutions for its clients in over 20 countries. The Company is considering several web-based marketing programs that are expected to provide from 8 million to 32 million impressions per month to begin in January. The strategy of the Company is to integrate all web, print, telemarketing and interactive media marketing efforts in order to provide clear communication to members of the investment community and to generate awareness of membership offerings to the general public. As previously announced, the National telemarketing Association (NTA) has been retained to coordinate the national telemarketing effort. Several direct mail programs designed specifically to solicit new members are being prepared for testing with the launch of the updated web site in January. The strategy of the Company includes the continuation of The SmartStockAdvisor Group as in the interactive investor communications team that will proactively maintain the quality of investor information that is posted on the financial web sites such as Raging Bull, Silicon Investor, Clearstation and others. National Financial Communication Corp. and the OTC Digest will continue to expand investor contacts by the utilization of their existing subscription base and by broadening outreach to the retail and wholesale brokerage community. HouseHold Direct.com will initiate efforts in the first quarter for additional financial web sites and marketing efforts that promote the Company's story to the widest possible audience. HouseHold Direct.com (http://www.HouseHoldDirect.com) offers a unique cost-plus handling shopping service on the Internet that allows consumers to buy brand name products at direct manufacturer and distributor prices. By eliminating any retail markup, the consumer benefits directly, and the manufacturer gains the ability to offer extremely specific product offers to qualified consumers. For additional investor media information or to have your name and address included on the Company mailing list, please address all inquiries to smartstockadvisor@yahoo.com. Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings. SOURCE: HouseHold Direct.com