News out on POPM
December 17, 1999 11:54
PopMail.com, inc. Signs Multiple Service Agreements with the
Arizona Newspaper Corporation
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PopMail.com. to provide email marketing services to three of the Arizona Newspaper Corporation's
subsidiaries
MINNEAPOLIS, Dec. 17 /PRNewswire/ -- PopMail.com, inc. (Nasdaq: POPM) announced today that
it has signed an agreement with the Arizona Newspaper Corporation to provide the company with
its ENEWSNOTIFIER(TM) (ENN) permission marketing email service.
Under terms of the agreement, PopMail.com will provide its ENN permission marketing email service
separately to three distinct media outlets, all owned and operated by the Arizona Newspaper
Corporation. The three are: the Arizona Republic, the Arizona Newspaper Corporation's state-wide
newspaper, with circulation of more than 500,000 copies daily; ArizonaGuide.com, the official Web
site of the Arizona Office of Tourism; and azcentral.com, home of the Arizona Republic.
PopMail.com is the one of the Internet's largest affinity- and permission- based email marketing
companies in the broadcast, media, entertainment, and professional and collegiate sports
industries. Gary Schneider, Chief Executive Officer of PopMail Network stated, "We are pleased to
announce this agreement with the Arizona Newspaper Corporation. Our focused strategy has
served us well to date, and we feel that the number of organizations positioned to capitalize on a
targeted, affinity-based email service is large and increasing."
Stephen D. King, Chief Executive Officer at PopMail.com, added, "It should only be a matter of time
before most affinity-based organizations realize the positive results an effective email marketing
program brings to the table. As permission marketing gains further exposure and acceptance in the
months ahead, we believe that PopMail.com should continue to gain a larger share of the markets
we serve."
ENN is a "permission marketing" email service that allows teams to capture specific interest and
demographic information about their fans and create a member database. Teams can then use
this database to send out targeted and customized messages to registered members on the topics
of interest to them. ENN gives its clients the capability to communicate and market their products
and services more effectively and efficiently, thereby generating additional revenues and market
share. Professional sports teams are using ENN to build relationships with their fans, to generate
incremental revenue through ecommerce, and to lower marketing and sales expenses.
About PopMail.com, inc.
PopMail.com, inc. is a "permission marketing" and "affinity-based" email marketing company,
serving the needs of individual businesses in a one-on-one relationship with their customers. The
Company targets four main vertical markets for its network services: broadcast, media, sports, and
entertainment industries. Companies in these vertical markets typically have customers who have a
strong affinity towards their products and services, such as a favorite sports team, radio station or
upcoming broadcast or publication. Combining these email services allows companies to cut
through the clutter and inefficiencies of traditional marketing and begin promoting and branding
more effectively and efficiently to their viewers, listeners, fans and customers on the topics and
items that are of interest to them.
PopMail.com, inc. announced on December 8, 1999 that it had completed its acquisition of Dallas,
Texas-based ROI Interactive, LLC, creating one of the Internet's largest affinity- and
permission-based email marketing companies.
The Private Securities Litigation Reform Act of 1995 provides a "safe- harbor" for forward-looking
statements. Certain information included in this press release (as well as information included in
oral statements or other written statements made by or to be made by the Company) contains
statements that are forward-looking, such as statements relating to plans for future expansion.
Such forward-looking information involves important risks and uncertainties that could significantly
affect anticipated results in the future; and accordingly, such results may differ from those
expressed in any forward-looking statement made by or on behalf of the Company. These risks
and uncertainties include, but are not limited to, completion of definitive purchase agreements,
ability to obtain needed capital, those relating to development activities, dependence on existing
management, leverage and debt service, domestic or global economic conditions, and changes in
customer preferences and attitudes. For more information, review the Company's filings with the
Securities and Exchange Commission.
SOURCE PopMail.com, inc
/CONTACT: Gary Schneider, CEO, PopMail Network of PopMail.com, inc.,
972-550-5580, or Investors, Michael Lafferman, President of Metropolitan
Capital Partners, 818-789-0100/
/Web site: popmail.com
(POPM)
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