Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : E*TRADE IPO ALERT THREAD -- Ignore unavailable to you. Want to Upgrade?

To: Jim B who wrote (14991)	12/17/1999 12:35:00 PM
From: DebtBomb	Respond to of 15145

Did you all see this on EGRT? I'm really surprised about this one. Maybe the float is too big, LOL. Internet based digital greeting & gift service Greeting cards, a popular staple of traditional retailers, have joined the Internet revolution. In 1998, electronic greetings were reported to be the 6th most popular Internet activity, so demand is extremely attractive. eGreetings provides electronic greeting cards and has an inventory of 4,400 greetings. In 9/99 alone, 3.4 million greetings had been sent and the firm?s website had 9.6 million visitors making 98 million impressions. The firm has 7 million registered users and is branching into gifts, making it an e-commerce play as well. Despite the apparent progress, this is still a very young firm which is still emerging from start up. While the greetings service is the "headliner", the real value of this firm is it?s direct marketing ability. It has amassed a large and rapidly growing database of consumer demographics. Consequently, we believe it will be valued as an Internet direct marketer rather than just another e-tailer. That difference has extremely significant valuation consequences. Recent IPO?s illustrate the market?s favor for this sector. MediaPlex was offered on 11/19 at $12 and closed at $29, up 141.7% the first day. It recently traded at $36.81, up another 26.9% in the aftermarket. Exactis was offered on 11/19 at $14 and closed at $24, a 71.4% first day. It recently traded at $26.25, up 9.4% in the aftermarket. Digital Impact was offered on 11/23 at $16 and closed at $55.50, a 270% first day. It recently traded at $58, up 4.5% in the aftermarket. Pre-offering demand is reported to be very strong, and appears to reflect these favorable valuations. Despite the very weak fundamentals, this firm appears poised to receive the benefit of the extremely strong direct marketing valuations. Expect a first day in the 100+% range followed by modest appreciation.