More POPM news out:
PopMail.com, inc. Signs Multiple Service Agreements with the Arizona Newspaper Corporation
PopMail.com. to provide email marketing services to three of the Arizona Newspaper Corporation's subsidiaries
MINNEAPOLIS, Dec. 17 /PRNewswire/ -- PopMail.com, inc. (Nasdaq: POPM - news) announced today that it has signed an agreement with the Arizona Newspaper Corporation to provide the company with its ENEWSNOTIFIER(TM) (ENN) permission marketing email service.
Under terms of the agreement, PopMail.com will provide its ENN permission marketing email service separately to three distinct media outlets, all owned and operated by the Arizona Newspaper Corporation. The three are: the Arizona Republic, the Arizona Newspaper Corporation's state-wide newspaper, with circulation of more than 500,000 copies daily; ArizonaGuide.com, the official Web site of the Arizona Office of Tourism; and azcentral.com, home of the Arizona Republic.
PopMail.com is the one of the Internet's largest affinity- and permission- based email marketing companies in the broadcast, media, entertainment, and professional and collegiate sports industries. Gary Schneider, Chief Executive Officer of PopMail Network stated, ``We are pleased to announce this agreement with the Arizona Newspaper Corporation. Our focused strategy has served us well to date, and we feel that the number of organizations positioned to capitalize on a targeted, affinity-based email service is large and increasing.'
Stephen D. King, Chief Executive Officer at PopMail.com, added, ``It should only be a matter of time before most affinity-based organizations realize the positive results an effective email marketing program brings to the table. As permission marketing gains further exposure and acceptance in the months ahead, we believe that PopMail.com should continue to gain a larger share of the markets we serve.'
ENN is a ``permission marketing' email service that allows teams to capture specific interest and demographic information about their fans and create a member database. Teams can then use this database to send out targeted and customized messages to registered members on the topics of interest to them. ENN gives its clients the capability to communicate and market their products and services more effectively and efficiently, thereby generating additional revenues and market share. Professional sports teams are using ENN to build relationships with their fans, to generate incremental revenue through ecommerce, and to lower marketing and sales expenses.
About PopMail.com, inc.
PopMail.com, inc. is a ``permission marketing' and ``affinity-based' email marketing company, serving the needs of individual businesses in a one-on-one relationship with their customers. The Company targets four main vertical markets for its network services: broadcast, media, sports, and entertainment industries. Companies in these vertical markets typically have customers who have a strong affinity towards their products and services, such as a favorite sports team, radio station or upcoming broadcast or publication. Combining these email services allows companies to cut through the clutter and inefficiencies of traditional marketing and begin promoting and branding more effectively and efficiently to their viewers, listeners, fans and customers on the topics and items that are of interest to them.
PopMail.com, inc. announced on December 8, 1999 that it had completed its acquisition of Dallas, Texas-based ROI Interactive, LLC, creating one of the Internet's largest affinity- and permission-based email marketing companies.
The Private Securities Litigation Reform Act of 1995 provides a ``safe- harbor' for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made by or to be made by the Company) contains statements that are forward-looking, such as statements relating to plans for future expansion. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future; and accordingly, such results may differ from those expressed in any forward-looking statement made by or on behalf of the Company. These risks and uncertainties include, but are not limited to, completion of definitive purchase agreements, ability to obtain needed capital, those relating to development activities, dependence on existing management, leverage and debt service, domestic or global economic conditions, and changes in customer preferences and attitudes. For more information, review the Company's filings with the Securities and Exchange Commission. |
