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Pastimes : The New Qualcomm - write what you like thread. -- Ignore unavailable to you. Want to Upgrade?

To: Jon Koplik who wrote (1269)	12/17/1999 10:19:00 PM
From: Maurice Winn	Respond to of 12245

*When the cat's away, the rats will play* is WWeb Marketing 101 as enunciated by WMolloy. He told me that with IP, only so many rats can go down a drain and once nose to tail, that's the limit. You can't send one packet through as a high priority one or you block the whole thing up. Engineer made the same point with a freeway analogy. So I used the idea of a cat on the screen, with $$ signs in its eyes. When the base station is not busy, the base station instructs the cat to stay asleep in the WWeb somewhere. But when the base station starts getting busy and people start sending quite a lot of rats through the drain, [bits of email and clicking on big web pages], the base stations tells the cat to wake up, sit on the screen of the subscriber with $8 $8 signs in its eyes. If the subscriber clicks on a url or hits send for some email, they get bitten $8 a megabyte or whatever it takes to keep the level of traffic manageable. That way, anyone will always be able to grit their teeth and get or send the information if they really want it. No busy signals, net congestion or stuff like that. The network will always be busy. Benefits to subscribers are maximized and frustration minimized. The network will achieve maximum profit and beat the competitors. Pretty straightforward really, Mqurice PS: Yes, the original saying was 'When the cat's away, the mice will play".

To: Jon Koplik who wrote (1269)	12/17/1999 10:50:00 PM
From: Maurice Winn	Read Replies (1) \| Respond to of 12245

*When the cat's away, the rats will play* Damn, I was editing, but didn't have images on always refresh, so lost my good explanation of this principle! Here it is again. Say it's a quiet time, and Babe [TM] the base station hasn't got much to do. It tells the WWeb cat which lives at Babe's place to have a snooze. When Babe gets a bit more busy, running at say 20% capacity, it tells the cat to wake up and sit on the screen with $1 $1 signs in its eyes. Say it's evening and everyone is flat out, emailing, clicking on web pages and downloading images, Babe tells the cat to put $8 $8 bites on the megabytes of rats going through the drain. That gives people a bit of a fright so they stop using the network and read some stuff they've already downloaded. Anyone who really wants something, can still get through easily. Nobody loses connection. Now suppose a Webloom [TM] goes out to the effect that Pamela Anderson is going to reveal all at 0300 Webtime and you can view all in 3D by clicking here: geocities.com Well, as the time draws near, or even already, Babe gets busy and starts to think, "Hell, the place is going crazy" and as capacity is neared, tells the cat to put $69 $69 signs in its eyes to try to slow demand. But people are going berserk hitting the url so Babe says "Okay Cat, sic em!" So the Cat puts $999 $999 in its eyes and enough people stop hitting the url that the system doesn't crash but the system remains full. Profits are immense and no customer is turned away. Everyone who wants to can continue using the WWeb. Okay, you can close that url now. Pretty simple really. Mqurice PS: Here's another cyber-streetcafe.com in case Babe hasn't got much to do just now. I found those urls by searching "Pamela Anderson" in Alta Vista which got well over 1 million references!! Some weren't publishable, but those are tasteful. Glossary: Webloom [TM] is when something on the Web is interesting and millions of people send the people they know a url and it becomes like a nuclear fission reaction. The level of interest will determine the degree of propagation of the bloom, which is also a bit like an algal bloom which you get in the ocean when conditions are just so. It suddenly appears and spreads like crazy. A really popular Webloom will have each person send it to 20 people they know and everyone on earth will see it. A minor one will have them send it to two people but it will fizzle out as it extends beyond the community of interest. Weblooms will be the main marketing tool in the Web. When Q [TM] is available, people will pay a little to see stuff and fortunes will be made overnight. Q [TM] is powerfully encrypted money produced by Qualcomm for use in the Web. You own stock, which is your Q source. You can pay people say Q23 for some neat software, or maybe q2 [which is 2/100 of a Q] for a quick peek at a 3D picture of Pamela. The encrypted data would be viewable once and payment would be totally secure and frictionless. No exchange rates, brokers or other imposts. Just my theory...