SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Tivo (TIVO) Interactive TV -- Ignore unavailable to you. Want to Upgrade?


To: Craig Markell who wrote (227)12/20/1999 6:52:00 PM
From: PeterR1700  Read Replies (1) | Respond to of 2093
 
ALL - Hot off the press:

Monday December 20, 5:54 pm Eastern Time

Company Press Release

SOURCE: TiVo, Inc.

TiVo - a Must Have Gift for the Holiday
Season

SUNNYVALE, Calif., Dec. 20 /PRNewswire/ -- Personal TV(TM) service from TiVo, Inc. (Nasdaq: TIVO - news)
has been selected by numerous consumer publications as one of the hottest gifts this holiday season. Whether you are
buying for a television fanatic, or someone who's too busy to catch their favorite movies and programs, TiVo is the
perfect gift.

Numerous publications recommend TiVo as the perfect holiday gift including: Time Magazine's ``Technology Buyer's
Guide'; Playboy's ``Must Have Digital Toys for the 21st Century'; Family PC's ``The Equip Editor's Holiday Wish
List'; Kiplinger's Personal Finance Magazine's ``Gifts for a High-Tech Holiday'; and Discovery Channel Online's
``High-Tech Gadgets Gift Guide.'

According to Cliff Roth, reviewer at e-town.com, TiVo is ``one of the most amazing new products I've seen in my 20
years of reviewing video equipment.'

Playboy magazine calls it, ``the greatest advance in television since the advent of the video cassette recorder!'

TiVo's revolutionary personal television technology has received several honors this year including: ``Best Products of
1999,' Business Week; ``Best of What's New,' Popular Science; ``Product of the Year,' e-town.com; and finalist in
the ``After Hours' category for PC Magazine's Technical Excellence Awards.

TiVo is currently available at: Best Buy; Circuit City and circuitcity.com; Sears; CompUSA; Amazon.com; 800.com;
Roxy.com; and other local retailers. Check out the TiVo Web site at tivo.com to
find a retail outlet in your area.

About TiVo Inc.

Founded in August 1997 and headquartered in Sunnyvale, Calif., TiVo is a creator of personal television. The TiVo
service lets consumers take control of their television viewing by allowing them to watch what they want, when they
want.

TiVo enables consumers to pause, rewind, instant replay and playback in slow motion any live television broadcast. As
part of TiVo's easy-to-use service and unique technology, viewers can time-shift their favorite television shows and
create a customized television lineup for viewing at anytime. TiVo's intelligent ``thumbs up, thumbs down' ratings
provide a personalized selection of new programming suggestions, which ensure that the TiVo enabled receiver is
always able to provide the best programs available on television to fit individual viewer preferences. The TiVo service
always puts viewers' personal privacy first. To insure this, TiVo has established strict policies to help protect the
privacy of consumers' personal information, while providing a valuable personalized TV experience. TiVo enabled
personal video recorders can be purchased at retail outlets nationwide including, Best Buy, Circuit City and Sears.
TiVo can be reached on the World Wide Web at www.tivo.com.

NOTE: TiVo is a trademark of TiVo Inc. in the United States and other jurisdictions. All other company or product
names mentioned may be trademarks or registered trademarks of the respective companies with which they are
associated.

Product slides/digital images are available upon request.

For more information about TiVo visit www.tivo.com or contact: Cari Gushiken, Blanc & Otus for TiVo at
650-404-0900 or cgushiken@blancandotus.com.



To: Craig Markell who wrote (227)1/4/2000 11:41:00 AM
From: astyanax  Read Replies (1) | Respond to of 2093
 
Thanks for the post, Craig. I'm not suprised that TiVo is selling much more briskly than Replay.

A Replay representative says they take MS more seriously than Replay. I hope TiVo feels the same way regarding Replay. The value proposition offered by TiVo seems to stand head and shoulder above Replay. First of all, you get a lot more recording time per dollar. And from the corporate shareholder viewpoint, I'm still baffled as to why Replay is willing to write off an extremely lucrative market (delivering targeted content using stored preferences) and diversified revenue stream due to their privacy-phobia.

Also, TiVo seems much more focused on the service (and its subscription fees) while Replay is paying more attention to the product (the box). And I'm really not sure why Replay's VP of marketing said "it's kind of a waste of money (to advertise)" for this past Christmas season. In the meantime, the TiVo logo is plastered everywhere and selling many more units.

TiVo also has a leg up by tapping the public capital markets (and earning name recognition through its stock).

- Netconductor.com