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Strategies & Market Trends : India Coffee House -- Ignore unavailable to you. Want to Upgrade?

To: Mohan Marette who wrote (10090)	12/18/1999 1:58:00 PM
From: Mohan Marette	Read Replies (1) \| Respond to of 12475

Hollywood moguls target south India George Iype in Madras The West is in love with South India on the business of English films in the country. The four South Indian states -- Andhra Pradesh, Tamil Nadu, Karnataka and Kerala -- are generating nearly 60 per cent of the total collections on English films distributed by the leading foreign film companies. Buoyed by this, international film distributors like Columbia Tristar, a Sony Pictures entertainment company, is appointing a chain of distributors across the region to take world class English thrillers to the Telugus, Tamilians, Kannadigas and Malayalees living in rural areas. "South India is the most promising market of English films for the main reason that English is widely used here compared to north India. Therefore, we are planning big for South India, especially for the sub-urban, semi-urban and rural towns," said Columbia Tristar Films of India sales manager Vikas Misra to rediff.com. 216.32.165.70