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To: re3 who wrote (88012)12/19/1999 6:16:00 PM
From: Bill Harmond  Read Replies (1) | Respond to of 164684
 
...because they're building out expensive automated distribution capacity ahead of need (they increased it more than ten-fold in 1999), they're rolling-out new categories aggressively which is an expensive undertaking early-on, and they're spending aggressively on customer acquisition because it will only cost more later.