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Technology Stocks : MessageMedia Inc. (MESG) -- Ignore unavailable to you. Want to Upgrade?

To: JBruin who wrote (456)	12/20/1999 3:58:00 PM
From: Gutterball	Read Replies (2) \| Respond to of 553

MessageMedia's CEO Comments on DoubleClick's Debut in E-mail Marketing Space BOULDER, Colo.--(BUSINESS WIRE)--Dec. 20, 1999--''DoubleClick's purchase of OptInEmail.com reinforces what MessageMedia has been saying all along: e-mail is the 'killer app' in Internet marketing. DoubleClick's entry into the email marketing arena is relatively late given the announcement of 24/7's and FlyCast's launch of an e-mail divisions earlier in 1999. In all cases however, these industry moves are focused on opt-in databases services and distributing newsletter with embedded ads. While this is an important component of e-mail marketing, it focuses only the customer acquisition elements of e-marketing...'' To read more of Larry Jones' commentary on this subject, visit MessageMedia's new Virtual Press Room at messagemedia.com. MessageMedia is offering free access to journalists and analysts. A password-protected area of the MessageMedia website, the Virtual Press Room will offer product and service information, links to relevant research, case histories, white papers, photos, logos and other artwork, and real-time commentary on industry issues and events from MessageMedia CEO Larry Jones and other MessageMedia representatives. In addition, Mr. Jones will provide biweekly commentary through the ''Larry Speaks'' program. Every two weeks, his view of recent events and news involving the e-messaging arena will be sent out via Media Alert and archived at the Virtual Press Room. These comments are designed to assist the media by providing pre-approved quotable material whenever appropriate. The Virtual Press Room will also include the contact information media representatives will need to schedule full-length interviews with Mr. Jones and other company executives.