To: kcmike who wrote (11 ) 1/14/2000 12:34:00 PM From: All Mtn Ski Respond to of 19
Pace Direct Unites With Exactis.Com to Provide E-Mail Solutions GREENSBORO, Jan. 14 /PRNewswire/ -- Pace Direct, a marketing consulting firm specializing in Customer Relationship Management (CRM), announced today the formation of a strategic partnership agreement with Exactis.com, (Nasdaq: XACT - news), a leading provider of permission-based precision e-mail marketing and communications outsourcing solutions. Pace Direct will employ Exactis.com's e-mail technology to enhance its growing array of marketing services solutions. This will allow Pace Direct clients to communicate targeted news, information and offers to customers, deliver event-triggered communications and target one-to-one e-mail marketing campaigns. Driven by the Internet, e-mail has emerged as a critically important form of communication. Pace Direct believes that e-mail, along with direct mail, provides customer-focused companies with the highest CRM leverage -- in terms of personalization, targeting and return on investment. ''We are delighted with the formation of our partnership with Exactis.com,'' said Dan Brock, president of Pace Direct. ''By enhancing our direct mail offering to include e-mail capabilities, Pace Direct will provide its current and future clients with state-of-the-art, customer-focused marketing solutions unsurpassed in the industry today.'' ''E-mail's ability to quickly personalize and target marketing communications makes it an extremely powerful Customer Relationship Management tool. Exactis.com is excited to be partnering with Pace Direct, a firm who sees the value this tool can bring to their clients,'' said Tom Detmer, president and CEO of Exactis.com. ''In the future, all marketing agencies will need to provide some kind of e-mail service to their clients to remain competitive.'' Pace Direct serves both Internet and traditional companies in providing CRM solutions -- both on a consulting project and longer-term agency basis. Pace Direct is a one-stop marketing services company that provides cutting- edge solutions in customer data warehousing, segmentation and valuation, loyalty program development and management, email/direct mail services, and online survey development and execution. Pace Direct is a subsidiary of publishing company Pace Communications, Inc., based in Greensboro, N.C. Parent company Pace Communications, founded in 1973, publishes inflight magazines for Delta, United and US Airways and in- room magazines for Radisson and Holiday Inn. Additionally, Pace Communications publishes Elegant Bride magazine and sells a line of wedding gifts online and through a direct mail catalog. Exactis.com's clients, primarily in the media, financial services and e- commerce industries, use Exactis.com precision e-mail solutions to communicate news and information, deliver event-triggered communications, and target and manage large-scale one-to-one e-mail marketing campaigns. Clients include Charles Schwab & Co. Inc., Sony Music Entertainment Inc., MSNBC Interactive News, First Union Corp., USATODAY.com and Tribune Media Services. Founded as Mercury Mail in 1995 and then known as InfoBeat, Exactis.com has headquarters in Denver.