To: Richard Mazzarella who wrote (17469 ) 12/21/1999 9:48:00 AM From: Jim Bishop Respond to of 150070
NEW YORK--(BUSINESS WIRE)--Dec. 21, 1999--Track Data Corporation (Nasdaq NMS: TRAC - news) announced the hiring of Rafi Reguer as its new Marketing Director. Mr. Reguer, formerly the First Vice President of e-Marketing for TD Waterhouse (NYSE symbol: TWE - news), joins Track this week in the newly created position. Mr. Reguer worked for discount broker TD Waterhouse for over five years. He was the first person at TD Waterhouse to focus solely on the online business, working on both web site development and online brokerage promotion. As the head of e-Marketing, he led the team that created the firm's first web site in 1996. Mr. Reguer was also involved in TD Waterhouse's online partnerships, negotiating the firm's deals with AOL, Yahoo!, Microsoft, and others. ''The marketing experience Rafi brings will help Track Data enormously,'' said Barry Hertz, Track Chairman and CEO. ''He knows the online brokerage industry well, having been there for the birth of TD Waterhouse's service. He has worked on print, TV, direct mail, and online advertising. Rafi will help us continue myTrack's success.'' ''The myTrack product is terrific,'' said Mr. Reguer. ''I look forward to creating some new, compelling advertising for myTrack and reaching all the investors who would benefit from using it.'' Prior to TD Waterhouse, Mr. Reguer worked at the Fiduciary Communications Company, now a part of Thompson Financial. He was Creative Director for the FCC advertising agency, and prior to that was Associate Publisher of Securities Industry Daily (now known as Securities Industry News). Mr. Reguer is a graduate of the University of Pennsylvania. Track Data provides real-time financial market data, news, fundamental research, charting and analytical services to institutional and individual investors through dedicated telecommunication lines and the Internet. The Company also offers online trading through its myTrack Internet-based personal investment service. myTrack is an Internet-based software application that is not restricted by the limitations of an HTML website-based static system offered by virtually all of its well-known competitors such as E*Trade (Nasdaq: EGRP - news), Schwab (NYSE: SCH - news) and Ameritrade (Nasdaq: AMTD - news). myTrack delivers a continuous dynamic stream of live market data and investors' online trading activity. The system is always connected and is an order of magnitude faster than competing browser-based systems. To open a trading account, go to www.mytrack.com and click on ''Open a Trading Account.'' Download myTrack software at mytrack.com or call 1.800.myTrack. For information about myTrack's SDK, go to mytrack.com . Additional information may be obtained by contacting Laurel Louison, Investor Relations, at 718.522.7373 or by e-mail: laurel_louison@tdc.com. Contact: Track Data Corporation Laurel Louison, Investor Relations, 718/522-7373 e-mail: laurel_louison@tdc.com