To: Jay Lyons who wrote (27561 ) 12/21/1999 9:19:00 AM From: AlienTech Respond to of 43080
BYND NEWS Parker LePla Adds Three New Dot Com Clients Internet Companies Seek Integrated Branding and PR Services SEATTLE, Dec. 20 /PRNewswire/ -- Parker LePla, a Seattle-based integrated brand development and public relations firm specializing in high-technology companies, added three new Internet-related clients to its fold: encoding.com, StreetAdvisor.com and Beyond.com. encoding.com, which focuses on enabling a completely new experience of audio and video on every Web page, will use Parker LePla's integrated branding services. encoding.com provides comprehensive digital media services, robust applications and consulting for businesses needing to deliver high-quality audio and video content via the Internet. "With an integrated branding strategy, not only will we be able to develop and focus our strategic messages externally but also implement them company-wide," said Martin Tobias, encoding.com's founder and CEO. Parker LePla will assist in positioning Street.Advisor.com in the media as the premier online investment site providing actionable analysis for individual investors. StreetAdvisor.com is a Fort Worth-based online investment information site dedicated to providing investors with prompt, unbiased insights into the financial ramifications of companies' actions. Beyond.com -- based in Santa Clara, Calif. -- provides commercial, off-the-shelf software and related products and services to the corporate, government and consumer markets. It has completed more than 1.2 million digital downloads to its consumer audience, making the company the world retail leader in digital download. Parker LePla will provide public relations services to extend Beyond.com's reach in an increasingly competitive online software resale market. Parker LePla specializes in providing integrated brand development services, allowing companies to differentiate their products and/or services with each customer experience. The firm also offers strategic and tactical public relations for high technology companies. Current clients include Data Dimensions; Extended Systems; WRQ; Sakson & Taylor and Onvia.com. Parker LePla is headquartered at 1601 Dexter Ave. N., Seattle, WA 98109. Telephone: 206-285-5280. Fax: 206-285-5286. E-Mail: quest@parkerlepla.com. Website: parkerlepla.com . /CONTACT: Mary Weisnewski of Parker LePla, 206-285-5280, or mary@parkerlepla.com/ 10:21 EST