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Strategies & Market Trends : India Coffee House -- Ignore unavailable to you. Want to Upgrade?

To: Mohan Marette who wrote (10171)	12/21/1999 12:15:00 PM
From: Mohan Marette	Respond to of 12475

Global movie channel HBO comes to India Tuesday, December 21, 1999 (fe) PUNE: The premier movie channel HBO (Home Box Office) is all set to enter India and has sought the necessary government approvals. The channel would be distributed in India by Turner International India Pvt Ltd and programming details were being worked out for an early 2000 launch, Anshuman Misra, vice president and general manager, Turner International, south Asia, told a press conference here today, reports PTI. Hollywood motion pictures form the core of HBO's programming schedule, covering a broad-appeal of recent box-office successes. The channel will be offered as a 24-hour, broad-band, appeal, subscription service in India via the Panamsat-4 satellite, he said. "We are delighted to be bringing another global network to viewers and cable opearators in India, in addition to CNN International, TNT and Cartoon Network which are already well established in India. We couldn't think of a better millennium present to our cable operators and viewers in India", Misra said. HBO was launched in 1972 as the world's first premium television network. It has since been the cable industry's technology innovator and was the first to use satellite distribution. It was also the first to encrypt signals, the first in digital television and the first to introduce HDTV network, he claimed.