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Non-Tech : Auric Goldfinger's Short List -- Ignore unavailable to you. Want to Upgrade?

To: byhiselo who wrote (4422)	12/22/1999 10:42:00 PM
From: Kevin Podsiadlik	Read Replies (1) \| Respond to of 19428

how about ebrokers going to a free trade model and deriving revenue from ads only, You actually just might be closer than you think. Jim Cramer had some advice a while back for old-line brokerages who might be worried about being cannibalized by their e-rivals: There is a logical way to blunt this, though: Tell people they can trade for free all they want and get free real-time stock quotes and research as long as they keep their assets with Full Service Co. Then you charge the customers 0.75% of the credit balance for the unlimited trading. Most people will trade no more or less than they use to, but they will pay for the convenience of free trading in the way they pay for the convenience of a checking account. ... Self-preservation dictates that trading will soon be as free as checking. The technology will make it such a commodity that the free-trading solution will soon be obvious. The guy who does it first wins. thestreet.com Come to think of it, I think Merrill Lynch is already doing something along these lines, albeit in a really limited way.