Although this article does not mention GNET it is interesting on web traffic.
News December 23, 08:53 Eastern Time
Media Metrix Reports a 37 Percent Increase Over Last Year in E-commerce Traffic for the Week Before Christmas
NEW YORK, Dec 23, 1999 (BUSINESS WIRE) -- Traffic to Fedex.com and
UPS.com Increase this Week; Flowers/Gifts/Greeting Sites Continue
Increase as Christmas Approaches
Number of Teen Visitors to E-Commerce Sites Grows Significantly
Year-Over-Year
Ubid.com New Entrant into AdRelevance Top Advertisers List
Media Metrix (NASDAQ: MMXI), the leader and pioneer in Internet and
Digital Media measurement worldwide, today announced that the number of
visitors from home and work to E-Commerce sites increased 37 percent
since last year (Week ending 12/19/99 vs. 12/20/98). The number of
unique visitors also increased substantially--33 percent--since
Thanksgiving week, the holiday shopping season kick-off. Traffic
decreased by 6 percent compared to the previous week (week ending
12/12/99), as the number of days for shipping gifts in time for
Christmas decreased.
Interestingly, the number of average daily unique visitors to both
UPS.com and Fedex.com increased 57 and 94 percent, respectively, this
week over an average of the last three weeks, as holiday shoppers were
tracking their packages online. The Flowers/Gifts/Greetings category,
up nearly 10 percent from the previous week, continued its weekly gains
as Christmas approached. Two of the top E-Commerce Gainers include
greeting card sites Americangreetings.com and Egreetings.com, as well
as toy sites, Familywonder.com and Smarterkids.com. Enews.com, a
magazine subscription site, was the top gainer this week.
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Top 10 E-Commerce Gainers--Week-to-Week
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Avg. Daily Unique Avg. Daily Unique Week-to-Week
Visitors (000s) Visitors (000s)
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3-Week Avg. Week ending % Growth
of weeks ending 12/19
11/28, 12/5, 12/12
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1 Enews.com 54 141 161%
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2 Americangreetings.com 75 141 88%
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3 Dell.com 101 177 75%
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4 Bonzi.com 157 260 66%
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5 Familywonder.com 40 61 53%
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6 Egghead.Com Sites 161 228 42%
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7 Smarterkids.com 46 65 41%
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8 Gateway.com 77 108 40%
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8 Egreetings.com 164 228 39%
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10 Beyond.com 105 144 37%
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(a) Minimum reporting for a week is 40,000 Average Daily Unique
Visitors.
The Holiday Horse Race
To show overall E-Commerce winners during the four weeks of the
holiday season, the following list shows sites ranked on average
unique visitors for the last four weeks, beginning with the week of
Thanksgiving.
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Top 10 E-Commerce Sites for the 3 Weeks of the
Holiday Season November 14, 1999
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Rank Avg. Unique Visitors for 4 weeks of holiday shopping
season--11/22-12/19
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1 Amazon.com 6,079
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2 Ebay.com 4,177
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3 Etoys.com 1,944
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4 Toysrus.com 1,701
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5 Barnesandnoble.com 1,639
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6 Buy.com 1,562
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7 Cdnow.com 1,497
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8 Expedia 1,091
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9 Egreetings.com 1,072
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10 Travelocity.com 984
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The Holiday Horse Race list includes the same sites as last week's top
10 E-commerce list (see chart below), with the exception of Egghead.com
Sites, which took the 10th spot last week.
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Top 10 E-Commerce Sites,
Week-ending Dec. 19, '99 with year-ago comparisons
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THIS YEAR LAST YEAR % DIFFERENCE
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Unique Visitors (000s) Unique Visitors (000s)
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Week ending 12/19/99 Week ending 12/20/98
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1 Amazon.com 6,967 3,598 94%
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2 Ebay.com 4,261 2,315 84%
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3 Etoys.com 2,055 1,111 85%
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4 Barnesandnoble.com 1,766 1,540 15%
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5 Toysrus.com 1,557 329 373%
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6 Cdnow.com 1,515 1,471 3%
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7 Buy.com 1,363 416 228%
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8 Egreetings.com 1,352 424 219%
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9 Expedia 1,286 669 92%
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10 Egghead.com Sites 1,168 677 73%
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Increasing Teen Usage of E-Commerce Sites Teen unique visitors to
E-Commerce sites had a greater percent increase year-over-year than
adult visitors. Unique visitors 12-17 increased 89 percent over the
same week last year, compared to a 34 percent increase for adults 18
and older. Teens now account for 5 percent of total E-Commerce site
usage, up from 3 percent last year.
Top E-Commerce Advertisers
Amazon.com, Barnesandnoble.com and Ebay.com continued to be top
advertisers for the week ending Dec. 12, according to AdRelevance, a
Media Metrix company. Beyond.com, which was also a Media Metrix Top
Gainer, was also a top advertiser, as well as new entrant Ubid.com.
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Top 10 Web E-Commerce Advertisers
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Ad Impressions
in 000s
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Week Ending Dec. 12
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1 Vitamins.com 36,000
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2 The Sports Authority 28,000
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3 Office Depot 16,000
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4 Ebay 15,000
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4 Barnesandnoble.com 15,000
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6 Amazon.com 14,000
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6 Healthquick.com 14,000
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8 Beyond.com 13,000
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8 Drugstore.com 13,000
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10 Ubid 12,000
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Source: AdRelevance, A Media Metrix Company. Week Ending Dec. 12,
1999. (Excludes house ads.)
Definitions:
Average Daily Unique Visitors: the seven-day average number of
different individuals that accessed a Web site.
E-Commerce site: a merchant or auction site, on which a monetary
transaction can be conducted.
Impressions: the number of times an advertiser's ad(s) were requested.
Top Shopping Gainers: percent increase of the most recent week's
average daily unique visitors over the average of the previous three
weeks' daily unique visitors.
Unique Visitors: The actual number of total users who visited the
reported Web site or online property at least once in the given month.
All Unique Visitors are unduplicated (only counted once) and are in
thousands.
About Media Metrix
Media Metrix, Inc., the leader and pioneer in Internet and Digital
Media measurement, is the industry's source for the most comprehensive,
reliable, and timely audience ratings, E-commerce, advertising and
technology measurement services. Through its acquisition of
AdRelevance, an innovator in Internet advertising measurement, Media
Metrix has expanded its product offering to include comprehensive data
on where, when, how and how much Web marketers and their competition
are advertising online.
Media Metrix provides leading advertising agencies, new and traditional
media companies, E-commerce marketers, financial services companies and
technology companies with comprehensive coverage of all Digital Media
(including more than 21,000 Web sites and online properties). Media
Metrix utilizes its patented metering methodology to measure actual
Internet and Digital Media audience usage behavior in real-time - click
by click, page by page, minute by minute. Media Metrix offers monthly,
weekly, and daily data collection and reporting, and a sample of more
than 50,000 people under measurement in the United States. Media Metrix
has worldwide operations in the U.K, France, Germany and Australia. For
more information about Media Metrix, please visit: www.mediametrix.com.
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