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To: Boplicity who wrote (149751)	12/23/1999 9:12:00 AM
From: Calvin	Respond to of 176387

Media Metrix Reports a 37 Percent Increase Over Last Year in E-commerce Traffic for the Week Before Christmas BUSINESS WIRE - December 23, 1999 08:53 NEW YORK, Dec 23, 1999 (BUSINESS WIRE) -- Traffic to Fedex.com and UPS.com Increase this Week; Flowers/Gifts/Greeting Sites Continue Increase as Christmas Approaches Number of Teen Visitors to E-Commerce Sites Grows Significantly Year-Over-Year Ubid.com New Entrant into AdRelevance Top Advertisers List Media Metrix (NASDAQ: MMXI), the leader and pioneer in Internet and Digital Media measurement worldwide, today announced that the number of visitors from home and work to E-Commerce sites increased 37 percent since last year (Week ending 12/19/99 vs. 12/20/98). The number of unique visitors also increased substantially--33 percent--since Thanksgiving week, the holiday shopping season kick-off. Traffic decreased by 6 percent compared to the previous week (week ending 12/12/99), as the number of days for shipping gifts in time for Christmas decreased. Interestingly, the number of average daily unique visitors to both UPS.com and Fedex.com increased 57 and 94 percent, respectively, this week over an average of the last three weeks, as holiday shoppers were tracking their packages online. The Flowers/Gifts/Greetings category, up nearly 10 percent from the previous week, continued its weekly gains as Christmas approached. Two of the top E-Commerce Gainers include greeting card sites Americangreetings.com and Egreetings.com, as well as toy sites, Familywonder.com and Smarterkids.com. Enews.com, a magazine subscription site, was the top gainer this week. ---------------------------------------------------------------------- Top 10 E-Commerce Gainers--Week-to-Week ---------------------------------------------------------------------- Avg. Daily Unique Avg. Daily Unique Week-to-Week Visitors (000s) Visitors (000s) ---------------------------------------------------------------------- 3-Week Avg. Week ending % Growth of weeks ending 12/19 11/28, 12/5, 12/12 ------------------------------------------------------------------- 1 Enews.com 54 141 161% ------------------------------------------------------------------- 2 Americangreetings.com 75 141 88% ------------------------------------------------------------------- 3 Dell.com 101 177 75% ------------------------------------------------------------------- 4 Bonzi.com 157 260 66% ------------------------------------------------------------------- 5 Familywonder.com 40 61 53% ------------------------------------------------------------------- 6 Egghead.Com Sites 161 228 42% ------------------------------------------------------------------- 7 Smarterkids.com 46 65 41% ------------------------------------------------------------------- 8 Gateway.com 77 108 40% ------------------------------------------------------------------- 8 Egreetings.com 164 228 39% ------------------------------------------------------------------- 10 Beyond.com 105 144 37% ------------------------------------------------------------------- (a) Minimum reporting for a