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America Online Launches Post-HolidayClearance Center On Shop@AOL; Shop@AOL's `Clearance Sale' OnlineCatalog Offers Big Discounts on Premium, Brand Name Selections
December 23, 1999 01:13 PM
DULLES, Va.--(BUSINESS WIRE)--Dec. 23, 1999--With two shopping days left until Christmas, America Online, Inc., the world's leading interactive services company, today launched "Clearance Sale," a new discount shopping center on Shop@AOL that caters to post-holiday online bargain hunters.
Shop@AOL's Clearance Sale catalog features a wide variety of brand-name products from more than 50 merchant partners at post-holiday discounts of up to 70% off their regular retail prices.
To help streamline the shopping process and make it easy for consumers to find the best bargains in specific categories, Clearance Sale features a number of easy-to-shop departments, including Apparel & Jewelry, Computing & Electronics, Food & Gourmet, Kids & Toys and Bargain Bin (an assortment of various products).
Among the special offers featured in Shop@AOL's Clearance Sale catalog are:
-- 70% off Murray bikes for boys and girls from Redtag.com -- now
only $29.99 (compared to $79.00-$99.00).
-- 50% off The North Face Classic Hydrenaline Jacket from
SportsLine.com -- only $54.99 (compared to $110.00).
-- 65% off the Aqua Chrono Indigo(R) Watch from Campmor -- now only
$6.97 (compared to $19.99).
-- 46% off the Trimetal Irons 4-PW Set from Fogdog Sports -- now
only $799.99 (compared to $1490.00).
-- 50% off millennium and party supplies from GreatEntertaining.com.
Patrick Gates, AOL's Vice President of E-commerce explains, "Post-holiday shoppers are looking for great values from the popular brands they know and trust -- and this is exactly what Shop@AOL's Clearance Sale catalog offers."
In addition to the catalog, the majority of Shop@AOL's 275 merchant partners will be offering special discounts in the days and weeks after Christmas. The offers will be promoted throughout various areas of the AOL and CompuServe online services and the Digital City.com, Netscape.com and Spinner.com Web sites in real time.
Gates continued: "No longer just for brick and mortar retailers, the post-holiday shopping rush has spread to the Internet. This year, the majority of e-tailers will offer special clearance items in an effort to even further drive sales and traffic to their sites. With Shop@AOL's Clearance Sale and other great deals available online, consumers don't need to fight their way through crowded malls to take advantage of the post-holiday bargains."
Shop@AOL's Clearance Sale catalog is available to all Internet users through www.shopping.aol.com/clearance/index.adp. AOL members can easily locate these offerings at AOL Keyword: Clearance Sale.
About Shop@AOL
Shop@AOL is America Online, Inc.'s online shopping destination that extends across the Company's multiple brands. Using the Shop@ identifier, the destinations are called Shop@AOL, Shop@AOL.COM, Shop@CompuServe, Shop@Netscape, Shop@Digital City and Shop@Spinner, and are directly accessible to the more than 70% of online consumers who use AOL's brands every month.
Called "the Internet's Miracle Mile" by Forrester Research, Shop@AOL delivers the easiest, most compelling and dynamic shopping experience available in cyberspace.
AOL's cutting-edge new shopping experience brings together millions of products from more than 275 brand-name merchants, a 100% Guarantee of satisfaction and security, a graphically superior and user-friendly interface, and convenient shopping tools and features, all in one easy to use, best-of-breed shopping destination.
More than 40% of AOL members shopped the site in November 1999, according to Media Metrix research, in addition to millions more Shop@ users across AOL's family of brands.
About America Online, Inc.
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, web brands, Internet technologies and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 20 million members, and CompuServe, with more than 2.2 million members; several leading Internet brands including ICQ, AOL Instant Messenger, Digital City Inc.; the Netscape Netcenter and AOL.COM portals; Netscape Navigator and Communicator browsers; AOL MovieFone; Spinner.com, Winamp and SHOUTcast.
Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
CONTACT: America Online, Dulles Lisa Gibby, 703/265-1800
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