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To: Sapper who wrote (166)12/24/1999 2:10:00 PM
From: scouser  Read Replies (1) | Respond to of 421
 
A few weeks old but good news re B2B.........

CBS MarketWatch Columns
Updated:
12/18/99 7:51:02 PM ET

Shares of companies that enable corporations to put up a Web storefront, conduct
business, such as procuring products from suppliers, or firms that have incubated
such companies, are stomping the overall Net averages.

Net analyst Eric Upin at BancBoston Robertson Stephens noted recently that
companies in the business-to-business space are up an average of 598 percent
year-to-date. In contrast, the Goldman Sachs Internet Index is up just over 100
percent. Former business-to-consumer darlings Amazon.com (AMZN: news, msgs)
and EBay (EBAY: news, msgs) are up some 60 and 85 percent, respectively.

Public demand intact

The recent performance of FreeMarkets (FMKT: news, msgs) reflects the insatiable
public demand for these stocks. The Pittsburgh-based company, which offers
procurement auctions, saw its shares sprint ahead by 50 1/4, or 19 percent, to 315
3/4, on Friday.

After one week in the public market -- it commands a valuation of $11 billion, far
greater than the $1.6 billion raised in its IPO through lead banker Goldman Sachs.

The public market isn't alone in placing rich valuations on these companies. In the
private marketplace, firms are being snatched up at public-market prices. Consider
Ariba's (ARBA: news, msgs) recent acquisition spree.

Private demand validates

Earlier this week, Ariba purchased Tradex Technologies for $1.9 billion in stock.
With the acquisition, Tradex adds 18 customers. Since Ariba has some 100
customers, a back-of-the-envelope calculation would suggest that Ariba gave
Tradex roughly what the public markets were valuing each of its own customers.

That deal followed Ariba's $400 million purchase last month of a similar but smaller
firm called Trading Dynamics. After that acquisition, observers were already
predicting valuations would continue to climb since the start of a consolidation
phase often means successive sales are valued at higher prices.

Incubators as proxy

With the public and private markets applying rich multiples to these companies, Net
incubators holding business-to-business startups are positioned well.

The Tradex sale was a big win for Internet Capital Group (ICGE: news, msgs), one
of the leading Net incubators of business-to-business companies. ICG owns a fully
diluted stake of 8 percent in Tradex, according to Merrill Lynch, the investment bank
that brought ICG public. Upon completion of the deal, ICG's stake would be worth
$150 million, up from a cost of $5 million to $10 million, according to the note.

Creating additional value for ICG has been the well-received public offerings of
VerticalNet (VERT: news, msgs) and Breakaway Solutions (BWAY: news, msgs).
ICG's cost base for VerticalNet and Breakaway was $14 million and $17 million,
respectively, according to Merrill Lynch. Those holdings are now valued at $1.5
billion and $380 million.

"The outlook for B2B remains excellent," said Merrill Lynch Net analyst Henry
Blodget. The best way to play the group is through Net incubators, such as the
Wayne, Pa.-based Internet Capital Group, a company Blodget helped to bring
public. Indeed, ICG does give investors the opportunity to buy into privately held
hopefuls before the public market sends those values into the stratosphere.

Bambi Francisco is Internet editor for CBS MarketWatch