To: StockHawk who wrote (13287 ) 12/25/1999 6:18:00 AM From: Bruce Brown Read Replies (1) | Respond to of 54805
does this mean that the sequential order of desirable equities is: 1. gorilla....2. godzilla, which is a blend of gorilla/king....and 3. King, in this order? Should we be looking for Godzillas before Kings? In continuation of this discussion I just wanted to add a couple of comments. Considering that historically we don't have much to compare an Internet Godzilla investment with at this point, it is hard to ascertain at this time how much the valuations are related to the lack of the number of issues to invest the capital and how much the 'option effect' of what these companies 'might become' as they grow and acquire extra elements to mold and shape them into what the end result will actually be. Time will - in whatever direction - work all of this out for a historical recording. The fact that it is 'real time' and the stakes are high, the most obvious thing is to only enter the space with capital that one can afford to do without in case the scenario is of the most dire consequences. We do have historical reviews of Kings and former Kings (like Compaq), Gorillas and former Gorillas to know what can happen based on the circumstances of their technological adoption life cycle and the value chains created within the life cycle. They all carry their own weighted element of risk, but we don't have anything to compare the Godzilla to at this point. What will something like AOL, YHOO, DCLK, EBAY, AMZN, Priceline.com or even the 'godzilla element' of Gemstar be worth 5 or 10 years from now as a 'mature' Godzilla. If you want to start a 'heated' discussion at a party or a dinner - just toss out the word Amazon and see what comes up over a glass of wine in terms of 'friendly discussion'. We had two families over last night for Christmas Eve dinner and the 'men' were in a corner and not I, but another in the collection tossed out the word Amazon in relation to an artilce he had read in Time magazine (that greatest of investing publications). I just drank my wine while the other two 'hashed' it out with various emotions for a good 15 minutes. They then moved on to Globalstar, Qualcomm and Freeshop.com for discussion. Being the perfect host, I just kept the red wine flowing into the glasses of the group to 'loosen up' the discussion. Then the ladies joined in and here we were on the Eve of Christmas talking raw capitalism as Santa was flying overhead with a sleigh filled with Pokemon, Star Wars and all the usual suspects eating his cookies and climbing in and out of chimneys. One of the couples at the party were fortunate enough to have invested in Qualcomm earlier this year and sold in December for the simple reason, so they said last night, they were not 'comfortable' making so much money in an investment. After I cleaned the wine off of the wall and carpet (Mike, I could use some new wine resistant floor covering) that came flying out of my mouth and asked them exactly what kind of investment they did feel comfortable owning, I realized that it certainly was not my place to question their 'comfort' level in investing. They mentioned they were more comfortable holding investments that they could 'understand' more and predict the steady slower growth of more 'established' companies (read - already later into the tech adoption life cycle) like Intel, Motorola, Texas Instruments, HP and a few large-caps outside of technology. The risks are all there for Godzillas, Kings and Gorillas - although the risks are weighted on various levels and each investor has to understand the differences and choose the investments that fit in one's 'comfort' zone. One shouldn't ever rule out quality solid investments outside of technology for core holdings. There are many, many excellent solid growth stocks that can provide a handsome 15 to 20 % annual growth rate. If one has a lot of years to invest - that kind of growth can reward the long term investor with handsome returns in some of the world's finest companies. No question that I would place these types of investments ahead of the Godzilla space if I was building a portfolio. Once I had that portion built, then I would think about adding an aggressive growth Godzilla play as possible gravy with the knowledge that it was joining a well balanced portfolio with historically more 'stable' footings in the core Gorilla(s) and non tech growth stocks. In relationship to the manual and comfort zones I thing we would all agree that holding a Gorilla or a few gorillas would be the order of first magnitude - even if that means returns might be uncomfortable because they will dwarf many others. If you extend your technology investing beyond the Gorillas and into the royalty or godzilla spaces, an investor better be prepared to understand their investments and have realistic expectations. Using your ranking system, I think it is hard to rank a King vs. a Gorilla-King (Godzilla) because we don't have enough historical perspective to judge a Godzilla within a technology adoption life cycle at this point. I, personally, cannot avoid the space because I have found too much potential within, but I am very careful to monitor what I am doing and have the realistic expectation that it could all be water under the bridge for some of the issues. However, my family is young and we have many more years of peak earning in our careers as well as many years for investing to invest a portion of our money in the Godzilla space. BB