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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: Spytrdr who wrote (10206)	12/27/1999 8:51:00 PM
From: Spytrdr	Respond to of 13953

Best Performing Standard & Poor's 500 Index Stocks in the 1990s: Stock Percent Gain Dell Computer 90,772 EMC 76,515 Cisco Systems 33,514 Tellabs 16,428 Yahoo 14,338 Oracle 12,896 Microsoft 9,650 Best Buy 8,687 Qualcomm 8,248 Charles Schwab 7,590

To: Spytrdr who wrote (10206)	12/27/1999 9:30:00 PM
From: thomas odonoghue	Respond to of 13953

The ads are also seem to be aimed at the younger sect. Future investors....college kids..etc... It's nice to know Merril makes you feel safe knowing that your getting help from a "professional" who can guide or stea.. er..misguide you into buying his picks.....No thanks!. My professional has cost me $7000.000 and left me holding a dead stock that after 4 years is finally starting to move up....One of those low flying "tech" stocks in DSL which is currently at an altitude of 3 ft...I'll continue to hold until the next millenium for a profit.

To: Spytrdr who wrote (10206)	12/27/1999 10:04:00 PM
From: Spytrdr	Read Replies (1) \| Respond to of 13953

Online trading volumes rally higher 1:15 PM EST - After losing steam in the third quarter, online trading volumes surged in the fourth. Yet e-brokerage stocks have declined this month and remain 45% to 70% off their springtime highs. Bargain hunters, take note. By Anne Granfield FORBES.COM forbes.com

To: Spytrdr who wrote (10206)	12/27/1999 11:00:00 PM
From: ecommerceman	Respond to of 13953

Spy--yeah, I find ETrade's ads are reasonably memorable, although I don't think they're as funny as Ameritrade's "Stuart" ads, I just wish that our ads would give folks a real and persuasive reason to pick ETrade as their broker--in addition to the E*Trade brand-recognition tag. I won't argue that we get nothing from our current ads, just that I believe our results would be even greater if we used our advertising to separate ourselves from the rest of the pack of OLBs...