And POPM can't bust $3.00 based on this NR??
New York Post Signs Agreement with PopMail.com, inc.
PopMail.com to Provide Permission-based Email Marketing Services for NYPOST.COM
DALLAS, Dec. 28 /PRNewswire/ -- PopMail.com, inc. (Nasdaq: POPM), the parent company of PopMail Network, announced today that it has signed an agreement with NYPOST.COM, the New York Post website, to provide the Company's ENEWSNOTIFIER(TM) (ENN) permission marketing email service.
The New York Post is one of the nation's largest news publications, with a daily average readership exceeding 1,180,000. Its website, NYPOST.COM, has experienced growth over the past year, reaching over 12.3 million monthly page views. According to Media Metrix, NYPOST.COM has over 600,000 unique visitors and ranks as one of the top local news websites in the country. Its diverse coverage of news, sports, commentary, gossip, business, and entertainment attracts loyal readers to both the print and online publications. Owned and operated by News Corporation (NYSE: NWS), NYPOST.COM will be utilizing ENN to provide its readers targeted news and marketing information in order to create a valuable relationship with its viewers.
PopMail.com is one of the Internet's largest affinity- and permission- based email marketing companies in the broadcast, media, entertainment, and professional sports industries. Gary Schneider, Chief Executive Officer of PopMail Network stated, "This agreement with NYPOST.COM clearly marks yet another key strategic achievement for the PopMail Network. As one of the largest newspapers in the United States, the New York Post required a powerful service to meet its needs. Our Company's focus on the media and entertainment industries allows us to provide a solution that is a great fit. We feel that a news organization with the size and reach of the Post can provide its readers with an email marketing service unmatched in its highly competitive industry."
Jill Carvajal, General Manager of the New York Post's Internet division, stated, "PopMail.com's targeted marketing approach offers the Post a state-of- the-art method for tracking our readers' interests in various categories of news, enhancing our ability to give our readers what they want, when they want it. We see ENN as an integral part of our Internet strategy going forward."
Stephen D. King, Chief Executive Officer at PopMail.com, stated, "We are pleased to be working with NYPOST.COM. We plan to provide the Post with industry-leading technology to enable its editors and advertisers to communicate with their readers more effectively, as well as a way to lower marketing and sales costs. ENN has proven to be a clear cut above other various email marketing services currently on the market; and this agreement is just another example of PopMail.com's command in the markets we serve."
ENN is a "permission marketing" email service that allows organizations to capture specific interest and demographic information about their customers and create a member database. These organizations can then use this database to send out targeted and customized messages to registered members on the topics of interest to them. ENN gives its clients the capability to communicate and market their products and services more effectively and efficiently, thereby generating additional revenues and market share. Print media companies can use ENN to build relationships with their readership, to generate incremental revenue through ecommerce, and to lower marketing and sales expenses.
"PopMail.com has been able to secure exclusive contracts with organizations in professional sports, the radio and television broadcast industries, and now the print media industry with the addition of the New York Post. Our goal has been to be the leading provider of email marketing services in these markets. As targeted consumer communication and marketing vehicles become more readily accepted within the industries we serve, we feel that our leading technology and position in the market will become obvious to our clients," concluded Mr. King.
About PopMail.com, inc.
PopMail.com, inc. is a "permission marketing" and "affinity-based" email marketing company, serving the needs of individual businesses in a one-on-one relationship with their customers. The Company targets four main vertical markets for its network services: broadcast, media, sports, and entertainment industries. Companies in these vertical markets typically have customers who have a strong affinity towards their products and services, such as a favorite sports team, radio station, or upcoming broadcast or publication. Combining these email services allows companies to cut through the clutter and inefficiencies of traditional marketing and begin promoting and branding more effectively and efficiently to their viewers, listeners, fans, and customers on the topics and items that are of interest to them.
PopMail.com, inc. announced on December 8, 1999, that it had completed its acquisition of Dallas-based ROI Interactive, LLC, creating one of the Internet's largest affinity- and permission-based email marketing companies.
The Private Securities Litigation Reform Act of 1995 provides a "safe- harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made by or to be made by the Company) contains statements that are forward-looking, such as statements relating to plans for future expansion. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future; and accordingly, such results may differ from those expressed in any forward-looking statement made by or on behalf of the Company. These risks and uncertainties include, but are not limited to, completion of definitive purchase agreements, ability to obtain needed capital, those relating to development activities, dependence on existing management, leverage and debt service, domestic or global economic conditions, and changes in customer preferences and attitudes. For more information, review the Company's filings with the Securities and Exchange Commission.
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SOURCE: PopMail.com, inc
CONTACT: Gary Schneider, CEO of PopMail Network, 972-550-5580; or Investors, Michael Lafferman, President of Metropolitan Capital Partners, 818-789-0100 |
