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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: Spytrdr who wrote (10259)	12/29/1999 1:32:00 PM
From: Spytrdr	Read Replies (2) \| Respond to of 13953

some day people will realize that online trading is the ideal application for the web. what are we going to do once everyone has broadband connections to the net? buy books from Amazon all day? no, you do that once in a while. we'll be trading stocks all day long!, in the US market, in the european market, or in the asian markets, 24 hs a day if we want to. it will be so fun and so exciting. revenues for the top online brokers will explode. imagine all the major world markets interconnected! a global NASDAQ, for US stocks, european stocks, asian stocks, latinamerican stocks... these sort of things are being terribly overlooked. the potential in this space is astounding. on the other hand, i wonder how committed to online trading traditional brokers who are entering this space timidly will really be.

To: Spytrdr who wrote (10259)	12/29/1999 1:39:00 PM
From: ecommerceman	Read Replies (1) \| Respond to of 13953

a broker friend of mine just showed me their research on EGRP (he works for one of the major firms)--I can say that there was nothing in there that made me any less confident about our future. this is what I remember... --they expressed some concern about the cost of ads for the super bowl, noting that it would take 10,000 new accounts per ad to maintain EGRPs current account acquisition ($200 per account). --they raised their price target from $26 to $36. they don't expect much improvement in EPS, though, expecting Cotsakos simply to pour increased new revenues into new advertising. they believe that management will simply pour the new revenue into advertising... --they expect a healthy increase in number of trades per account from previous quarter--and notes that it may even be higher than they estimate. also notes that egrp has not reported any problems handling the surge in trading volume. --also now expect a nice increase in trades per account in 2000 --notes that OLB commission rates remain firm, which should ad to EGRPs bottom line. --notes that they believe that there may be chance for a positive surprise in account acquisition costs (seems in contradiction to observation about cost of Super Bowl ads, though, doesn't it?...). Notes that ML doesn't yet appear to be stemming loss of accounts to online rivals, which is oh so sad... --they expect that their will be rapid growth in this sector until 2004, with much of the increase coming from countries abroad. If I weren't up to my gills in EGRP shares (and Telebank), I'd buy more. my broker friend told me he thinks it would be a good idea even to buy some shares on margin! Today's price action looks as though he might be right...