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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: DownSouth who wrote (13547)	12/29/1999 4:31:00 PM
From: mike.com	Read Replies (1) \| Respond to of 54805

DS - IATV has a joint venture under way with General Instrument (now Motorola) to deliver targeted individualized advertising through the digital set top boxes which everyone will soon have. If you have followed DCLK, you know there is a huge market. And DCLK targets pc users on the internet. Last time I checked there were a lot more people watching TV. It's a huge market that IATV will tap. (By the way, GI put up 5 of their patents and 5 million dollars and IATV put up 6 of their patents and controls 51% of the JV) But this is just one of the many revenue streams for ACTV. HyperTV is going to be huge and Time Warner appears to love it. They have used it with the James Bond festival and again with a Bob Marley tribute but the best applications are yet to come. (Imagine the possibilities for CNNfn.)