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To: Olu Emuleomo who wrote (89011)	12/29/1999 8:57:00 PM
From: Glenn D. Rudolph	Respond to of 164684

KBkids.Com Touted an 'E-Commerce Success Story' KBkids.com Achieves a Perfect Score in eMarketer's 'Online Toy Stores' Report DENVER, Dec. 29 /PRNewswire/ -- KBkids.com (www.kbkids.com) continues its charge to the head of the online toy retailer pack with a top ranking in the "Top 10 Online Toy Stores" report by leading e-commerce authority eMarketer. KBkids.com scored a perfect five in all feature categories evaluated to finish in a dead heat with eToys -- an accomplishment all the more significant considering www.kbkids.com was launched less than five months ago. eMarketer Editor Sam Alfstad acknowledged this ranking by saying, "After reviewing more than a hundred websites, KBkids.com and eToys stole the show with a perfect five across all categories used in our judging process. As a relative newcomer online, KBkids.com has made a tremendous impact in the highly competitive world of toy retailing." The evaluation was conducted over a three-month period and encompassed more than 100 different vendors in the online toy arena. The field was ultimately narrowed to major e-tailers that offered the widest range of toys, and in the final analysis, KBkids.com emerged as one of the top two superior toy sites. In the study, eMarketer judged vendors according to six different categories: selection, price, service, usability, presentation and features. KBkids.com garnered accolades for its comprehensive product selection in general and its Community section in particular, which reflects how the company "goes out of its way to educate and inform shoppers about toys as well as involve them via message boards," according to the report. eMarketer praised KBkids.com for understanding the crucial need to offer customer benefits beyond competitive pricing: "KB clearly recognized this and has built a high-quality site that will weather the inevitable toy shakeout." Summing up its findings, eMarketer cited KBkids.com as "that rare e-commerce success story -- an offline company intelligently partnered with an online site to make the leap from bricks to clicks look easy." Responding to the report, KBkids.com Founder and CEO Srikant Srinivasan said, "We are thrilled to be recognized as a star player by an authority with a refined understanding of e-commerce. This report validates that our efforts to provide the best toy shopping experience online as well as on the ground are paying great rewards both in terms of consumer and industry response. KBkids.com has built tremendous momentum right from the starting blocks, and is excited about writing the next chapter of our success story." eMarketer (www.emarketer.com) produces analysis reports that cover all aspects of the Internet. Data is aggregated, filtered, organized and analyzed from hundreds of leading research sources to provide a comprehensive and accurate picture of the marketplace. The "Top 10 Online Toy Stores" report can be found at www.emarketer.com/elist/t10ty-lead.html. About KBkids.com KBkids.com is a joint venture between Consolidated Stores Corporation (NYSE: CNS), the operator of more than 1,300 K*B Toys retail stores nationwide, and BrainPlay.com, a major children's product e-tailer. KBkids.com offers an unsurpassed "clicks-and-mortar" presence that combines the convenience and selection of online retail with the service and value of in-store retail. With thousands of toys, video games, software, videos and collectibles plus unique, independently written reviews, KBkids.com brings the online children's toy category to a new level of sophistication. Since launching in July 1999, KBkids.com has been ranked the Best Overall Toy Web Site by the Wall Street Journal, number one for customer confidence and overall cost by Gomez Advisors, number one for cost by Forrester Research, and has been named one of the "Ten Best Online Software Stores of 1999" by Softletter. KBkids.com has consistently ranked among the top e-commerce companies in revenue growth by NextCard and in traffic by Nielsen/NetRatings. In eMarketer's ratings of online toy stores, KBkids.com achieved a perfect score along with eToys, while Amazon.com was listed as the "runner-up" to KBkids.com in an evaluation conducted by The Wall Street Journal. KBkids.com has relationships with leading Internet companies such as AOL, Yahoo, Excite, Netscape, Disney, Blue Mountain Arts, Go.com and Netcentives. KBkids.com is located in Denver, Colorado. SOURCE KBkids.com CO: KBkids.com; Consolidate Stores Corporation; BrainPlay.com; eMarketer ST: Colorado IN: MLM REA SU: 12/29/1999 05:30 EST prnewswire.com